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Duplicate of More NOCTI Marketing Practice Flashcards | StudBud
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Duplicate of More NOCTI Marketing Practice
Duplicate of More NOCTI Marketing Practice
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NOCTI Practice
Flashcards
72 cards
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Practice quiz
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Questions
72
Answers
1
Tool that helps employees access the information about the business's products?
Intranet
Generator
Memory card
Micro-portal
2
What internal report indicates a business' sales for a product have dropped over past 3 months?
Market demographics analysis
Annual income statement
Quarterly inventory status
Accounts- payable summary
3
What is one of the purposes of having business policies?
To ensure that the business makes a profit
To allow employees to make decisions regarding customers
To make sure the business's actions are consistent
To encourage customers to make frequent exchanges
4
Which activity is addressed in the product/service management function?
Eliminating products that are slow sellers
Setting discounts to clear products from inventory
Focusing promotional activities on a new-product release
Determining where products will be offered for sale
5
What allows businesses to produce products that are specialized for a very few customers
Mass customization
Intermittent conversion
Automatic production
Computerized robotics
6
John job duties include planning, organizing and directing and solving problems is job is?
cashier
broker
manager
bookkeeper
7
Which of the following would be the most likely cause of customer complaints
Institutional ads
Extended hours
Product Quality
Price reducations
8
In order to be understood on the telephone, a business employees should always
use technical terminology
speak from notes
enunciate clearly
speak rapidly
9
PEN makes pens like no other ink in the industry. What positioning strategy is the product
relation to other products in a line
features and benefits
price and quality
unique characteristics
10
Which marketing function would come up with new product?
Seling
Promotion
Channel management
Product/service management
11
A customer asks a product question that a salesperson cannot answer. What should they do?
ask an available, experienced employee
explain the s/he is new and doesn't know
tell the customer to contact the manufacturer
try to serve the customer as best s/he can
12
Effective follow-up activities that can provide services & develop relationships w/customer?
calling to make sure the products are satisfactory
asking for referrals
explaining the company's business plan
sending articles about local competitors
13
Why would a business make changes to its products?
spread risk over a wider area
make room for other products
keep up with changing consumer preferences
predict the success of the changed product
14
Sales begin to decrease when customers purchase other brands. Which strategy is appropriate?
Do nothing; fluctuations in sales are common
Triple the advertising budget for the product
Modify the product to renew customer interest
Take product off the market
15
What will probably happen to a business id continuously fails to deliver on its brand promise?
Decrease Liability
Improve sales volume
Lose credibility
Increase market shares
16
What does continuously monitoring internal marketing enable business's to do?
Analyze economic changes
Investigate competitors
Identify problems
Evaluate market shares
17
What is an example of employee reinforcing a firm's image through job performance?
HR manager prepares the firm's employee newsletter
advising the customer the sofa is available by special order
Customer waiting on telephone for shipping confirmation
Asking customer if they would like a beverage while waiting
18
What does use of coupon(s) represent?
Trends
Goal
Tactic
Strategy
19
What marketing data can business obtain by reviewing inventory reports and customers' invoices
Product quality
Customers' product preferences
Customers' credit limits
Actual market share
20
What is an internal factor that affects the selling policies of a business?
customer requests
government legislation
actions of competitors
financial resources
21
What four P's should investors consider first?
Place
Price
Product
Promotion
22
Which of following is a way that a business can extend the life cycle of an established product
Finding new uses for the product
Promoting the product to current users
Restricting distribution
Attracting consumers who are innovators
23
Customer buys CD & receives warranty stating actions if CD doesn't work. This is a __warranty
limited
implied
express
full
24
Why do profits decline when product's are introduced in first stages of product's life cycle?
Sales decline in the growth stage
Marketing strategies are adjusted
Production is more efficient
Competitors have entered the market
25
What should salespeople do when they must cope with customers who are disagreeable?
Use product knowledge to prove they're wrong
Speed up the sale
Listen patiently and stay calm
Ask them to come back when they are ready
26
If products are labeled incorrectly, how do you correct this problem? What action is the best?
product recall
product liability
guarantee
warranty
27
You want a $300,000 car. You have $150.00 in savings. Are you in the market for a Ferrari?
Yes, you have an unfilled desire for the Ferrari
No, not financially willing to purchase the Ferrari
No, not financially able to purchase
Yes, you have an unfilled desire and are financially able
28
Why is it often important to take notes during meetings or presentation?
Writing keeps the mind focused
Speaker is difficult to understand
Audience needs something to do
Information will be needed later
29
What factor affects a business's selection of policies to guide its operations?
Nature of the business
Communication skills of employees
Space available to display policies
Personal preferences of management
30
Applying customer-orientation element of the marketing concept enables businesses to do?
Provide more products than consumers need
Offer products that consumers want to buy
Persuade customers to buy its products
Coordinate its marketing activities
31
What marketing career involves catching customers' attention?
Marketing research
Public relations
Advertising
Product management
32
Why would a business use a broad product mix?
decrease legal liabilities
To promote one-stop shopping
To assure that the product lines are related
relate the products to the target market
33
What is one way that many businesses use the marketing info contained in sales reports?
To qualify potential new customers
To monitor expense accounts
To improve the effectiveness of salesperson
To develop negotiating techniques
34
Which market segment do customers in cold climates who need snow shovels and blowers represent?
Psychographic
Behavioral
Geographic
Occupational
35
What is the overall reason that marketing strategies are designed and implemented?
Changing image of the business
Increasing business profits immediately
Achieving planned goals
Improving management techniques
36
XZY sell soups & promotes by saying, "Great taste!" XYZ positioning products to what strategy?
price and quality
relationship to other products
features and benefits
unique characteristics
37
What is at the center of all marketing activities?
Purchasing
Math
Communication
Technological Know-how
38
What is a cost associated with customer complaints?
Loss of sales
Markups on inventory
Additional advertising
Higher commissions
39
All calls coming into a office should end as pleasantly as possible in order to
leave good lasting impression
make the best use of time
help to get a good review
provide callers with accurate information
40
What marketing professional would be responsible for creating new packaging?
Advertising
Channel management
Product management
Market research
41
What is a purpose of warranties and guarantees?
protect the producer and the seller
decrease feedback from customers
avoid a customer-oriented focus for the business
increase customer anxiety about purchases
42
What strategy are companies using to position products by stating, "Lightweight and durable!"
unique characteristics
price and quality
features and benefits
Relationship to other products
43
What is one way that businesses use marketing information?
To determine credit scores
To develop new products
To change economic trends
To prepare sales invoices
44
Why do companies use brands for their products?
encourage materialism
differentiate their products
demonstrate creativity
charge higher prices
45
Why do many professional organizations develop standards for their members to follow
Create influence
Promote group activities
Promote product safety
Establish control
46
What are one-way businesses use computer technology to obtain information to improve products?
Preparing interactive software programs
Miling questionnaires to customers
Compiling detailed databases
Tracking visitors to their web sites
47
By monitoring its sales and customers' buying habits, what are businesses able to identify?
Competitors' activities
Economic resources
Popular products
Research methods
48
What does a salesperson need to do to be successful in selling?
describe the disadvantage of competing brands
learn the features unique to the brands s/he sells
always attempt to sell related merchandise
ask management to limit the number of brands
49
How does the use of grades and standards affect the buying and selling process?
Enables salesperson to determine customer needs
Enables customers to buy without having to inspect products
Provides product information on unsafe products
Enables businesses to set high prices
50
Promoting goods to increase sales, how is this business segmenting the market?
By behavior
By demographics
By psychographics
By geographers
51
What can salespeople do to maintain good relationships with existing customers?
use customers in advertisements
send customers expensive gifts
ask for new referrals
live up to their promises
52
When you ask questions in an open-minded way, you avoid
attacking someone else's idea
stating your own opinion
suggesting a better way to do somthing
mentioning the truth
53
Which is a pre-sale opportunity for salespersons to provide customer service?
maintenance and repair
shipping and delivery
technical assistance and support
providing ample product information
54
When a business publicly pledges quick and courteous service, what is it doing?
Establishing product position
Making a brand promise
Stating industry policies
Developing a campaign platform
55
In what stage of brand loyalty do people become aware of the brand?
insistence
satisfaction
preference
recognition
56
What might a company implement to reinforce its image as an efficient business?
Require employees to respond to customer inquiries
Ensuring that employees wear clean uniforms during shifts
Requesting that employees sign their time cards end of shift
Allowing employees to establish their own service standards
57
Which marketing function helps businesspeople forecast how much will be sold in a given period?
Risk management
Promotion
Market planning
Selling
58
What should you do to eliminate misunderstanding the customer might have concerning complaints?
Thank the customer
Take immediate action
Explain company policy
Restate the complaint
59
Joe tries to satisfy customers. Carol closes a sale at all costs. Who is more successful?
Joe, because he will get more repeat business
Carol. because Joe is too timid to close a sale
Joe, because he is a nice person
Carol, because she will make more sales
60
What marketing career involves determining why customers do what they do?
Distribution/Warehousing
Marketing research
Advertising
Sales
61
What should business people adapt their communication styles to appeal to other cultures?
Being confident, biased, and manipulative
Being sensitive, transparent, and demanding
Being patient, flexible, and empathetic
Being respectful, indifferent, and honest
62
Which of the following is not a tool that people use when participating in discussions
Helping the group summarize what been said
Pointing out missing information
Sharing personal experiences
Building on someone's else's comments
63
What does selling function involve that makes it so important?
Containing customers
Obtaining feedback from vendors
Setting high prices
Displaying products
64
When organizing information to present in a business report, it is effective to
determine the purpose
develop an outline
remain objective
interpret the data
65
Which is an example of an implied warranty?
customer buys a toaster and assumes it will toast bread
television's label promises a full refund if ineffective.
salesperson tells customer, "This is the best you can buy."
jacket's hang tag states that the fabric is pure wool
66
Which of the following is an unethical situation in product/service management?
Vincent Electronics discontinues an ineffective product
Manufacturing uses recycled materials for product packaging
Company embellishes information that placed on their labels
Boutique obtains deep discounts from new designer
67
Why does a company need to know what stage of the product life cycle its product are in?
To find new uses for the product
Adapt it's marketing strategies
Prevent imitators from entering the market
Predict the length of the life cycle
68
People who fail to adapt communication to appeal to their international clients likely to?
Persuade the clients to buy
Earn the clients' trust
Impress the clients
Offend the clients
69
What is an example of an ethical issue that a product/service manager might face?
use of packaging as a means of promotion
use of color on the label
use of environmentally friendly packaging
use of nutrition information on a food label
70
What should a salesperson do with a customer who wants to return an unsatisfactory item?
follow the business's selling policies
refer the customer to the manufacturer
exchange the item
consult the buyer
71
According to the marketing concept, which option shows company commitment?
Pricing a product to maximize profitability per item
Leaving marketing to the marketing department
Teaching marketing to college marketing students
Setting aside funds to research what customers want
72
Why is the quality level of a product important service management decision?
Identifies a product's brand
Reflects the image of the business
Protects consumers
Refers to the way the product works
