L3 Marketing concepts recap Flashcards

1

Replacement windows sold buy sales force by cold calling.

2

Extensive market research in order to improve product

3

A booth in a supermarket offering breakdown membership

4

Multipacks of combs in a pound shop.

5

A low-priced, low-quality corkscrew. People will buy purely on price and need.

6

Focus groups and taste tests to develop a new ice cream

L3 Marketing concepts recap