Final Exam Review - Digital Marketing 2022

Users who are similar to the company's existing customers are:

Emails to establish customer-company email relationships

Mobile users are equal to desktop users in regards to:

The first step in developing a social media campagin is to grow its social media presence.

Payment on YouTube ads are based on which method?

Creating email campaigns that are caught by spam filters will result in the death of the campaign.

How soon should a company wait before unsubscribing individuals from an email list?

Which platform should be used for first-time customers?

What is NOT one of the three social media activities that companies engage in?

Ads on YouTube that are inserted before, during, or after the main video and must be watched are called ___ ads.

Emails when customer makes a purchase from a retailer

Many mobile devices have faster page loading than desktop computers.

Content value that includes deals, contests, and useful ideas

Content value that connects with loyal customers through brand-consistent posts

A vast majority of the content consumed on Facebook occurs:

Email marketing is one of the highest ROI marketing activities a company can undertake.

All of the following are methods for targeting Facebook ads EXCEPT:

Posting on LinkedIn can be effective at increasing customer loyalty for which market?

There are nearly 100 million YouTube users worldwide.

Indicates that an email inbox is full

Which of the follwoing is an example of a post that provides utilitarian value to followers?

Emails outside regularly-scheduled broadcast email based on a customer's actions

Indicates an email address is fake or does not exist

Emails that go out at timed intervals to all or part of a company's email list

Content value that includes humor, such as a video