Vocabulaire professionnel et concepts marketing

Question 1

True or false: ROI stands for Return on Investment.

Accepted Answer

True

Question 2

True or false: Customer journey is unimportant.

Accepted Answer

False

Question 3

What does USP stand for?

Accepted Answer

Unique Selling Proposition

Question 4

True or false: Competitive advantage is irrelevant.

Accepted Answer

False

Question 5

Which term means customer retention?

Accepted Answer

Customer loyalty

Question 6

True or false: Benchmarking is about comparing performance.

Accepted Answer

True

Question 7

Which term refers to market share?

Accepted Answer

Sales percentage

Question 8

What does CLV stand for?

Accepted Answer

Customer lifetime value

Question 9

True or false: Market penetration means entering a new market.

Accepted Answer

False

Question 10

True or false: Customer feedback is unimportant.

Accepted Answer

False

Question 11

Which term means sustainable development?

Accepted Answer

Eco-friendly growth

Question 12

What is a target market?

Accepted Answer

Specific customer group

Question 13

True or false: Sales forecast predicts future sales.

Accepted Answer

True

Question 14

Which term refers to profit margin?

Accepted Answer

Sales profit

Question 15

True or false: Upselling increases customer value.

Accepted Answer

True

Question 16

What is a value proposition?

Accepted Answer

Product's unique benefit

Question 17

What is a SWOT analysis?

Accepted Answer

Strengths and weaknesses

Question 18

True or false: Brand equity is about brand value.

Accepted Answer

True

Questions 18