Tempesta/Barnhart Persuasive Techniques

Question 1

What is the target audience most likely to get the product in the advertisement?

Accepted Answer

Men

Question 2

A generality is...

Accepted Answer

an unspecific, undetailed statement

Question 3

What emotions does this advertisement connect to your tire choice?

Accepted Answer

love and fear

Question 4

What technique relies on creating an emotional response? (fear, pity/sympathy, love, nostalgia)

Accepted Answer

Appeal to Emotion

Question 5

The word testimonial means...

Accepted Answer

a statement of recommendation

Question 6

In persuasive techniques, what is important to remember?

Accepted Answer

How to convince your audience, The target audience, What item or idea you are trying to sell

Question 7

What technique relies on being recommended by a celebrity or an expert?

Accepted Answer

Testimonial

Question 8

What technique relies on stating/implying that the item can make you better than other people?

Accepted Answer

Appeal to Prestige or Snobbery

Question 9

The Bandwagon technique is most similar to...

Accepted Answer

peer pressure

Question 10

When medicine ads list the negative side effects too fast to hear them, that is most like...

Accepted Answer

Card Stacking

Question 11

What is the major difference between Testimonial and Plain Folks techniques?

Accepted Answer

Plain Folks uses regular people, not celebrities

Question 12

Which technique is used through the ad below

Accepted Answer

Bandwagon

Question 13

What technique relies on not telling all the facts or making a general statement on few facts?

Accepted Answer

Card Stacking and Glittering Generalities

Question 14

What person or group of people does this soup ad say/imply something negative about?

Accepted Answer

The health of the soup

Question 15

What primary technique does this advertisement use?

Accepted Answer

Appeal to Prestige

Question 16

You see a commercial that shows a family setting up and enjoying an outdoor pool. Which technique is it?

Accepted Answer

Plain Folks

Question 17

The Bandwagon technique is effective because people want to...

Accepted Answer

not be left out, get the newest craze, join the group

Question 18

Snobbery is the attitude of copying people with higher prestige & putting down everyone else.

Accepted Answer

True

Question 19

What technique relies on showing that ordinary people like and recommend something?

Accepted Answer

Plain Folks

Question 20

What technique relies on telling you that everyone else is already doing or buying something?

Accepted Answer

Bandwagon

Question 21

If you are "better than others," is your prestige, or reputation and fame, higher or lower?

Accepted Answer

higher

Question 22

Name Calling is most often seen in what kind of advertising?

Accepted Answer

Politics

Question 23

What technique relies on implying/directly saying that people not buying the item are terrible?

Accepted Answer

Name Calling or Innuendo

Tempesta/Barnhart Persuasive Techniques

Questions 23

Tempesta/Barnhart Persuasive Techniques

Questions 23