MBA 640 Project 1 Concepts

Primary and secondary "reference groups" influence purchase decisions. Which is not a primary reference group?

__________ involve(s) a trained moderator guiding a group of consumers through a semi-structured interview.

The main types of value propositions are ...

Data collected by a marketing information system includes ...

The "personal value equation" in marketing is ...

The following are the steps in the consumer decision-making process.

Which of the following is not a trend in organizational (business-to-business) purchasing?

A "value proposition" is a promise made by a product's "provider" to a customer about the benefits of the product.

"Post-purchase dissonance" occurs when a consumer's expectations about a purchase are not met.

A company might use its value proposition to revamp existing products in response to the market.

A _____ collects, stores, analyzes, distributes marketing data to help organizations make effective marketing decisions.

A marketing information system (MkIS) consists of ...

Marketing involves creating/communicating/delivering "products" that provide value to customers and other stakeholders.

It makes sense for a company to use the same value proposition for all of their customers.

Traditionally, marketing strategies have been based on the "4 Ps": product, price, place, promotion ("marketing mix").

Your decision to repurchase the same brand of toothpaste you have used for many years requires ...

Which of the following do not engage in marketing?

The concepts associated with consumer buyer behavior can be applied to not-for-profit organizations such as charities.

Which of the following is a value proposition?