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Highschool DECA Marketing Cluster Exam 2020 Flashcards | StudBud
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Highschool DECA Marketing Cluster Exam 2020
Highschool DECA Marketing Cluster Exam 2020
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1
The HR manager tells all employees they need to park on the street on Tuesday so the parking lot can be fixed. This is
An example of an informational message
An example of a business proposal
An example of a formal inquiry
An example of a projection report
2
Bob applies for a loan from a bank but is denied. This is because Bob believes in a religion that the manager dislikes.
The bank violated Bob's right to proper notice of rejection
The bank violated Bob's right to a guaranteed credit line
The bank violated Bob's right to practice his religion
The bank violated Bob's right to equal credit opportunity
3
Inventory reduction, sales stimulation, and new-product introduction are reasons that many businesses use
product-bundling techniques
dual-sponsorship techniques
capital-investment techniques
stock-turn techniques
4
Which of the following types of business organizations reduces or limits the risk of its stockholders:
Corporation
Sole proprietorship
Franchise
Partnership
5
A producer can minimize channel conflict among its distributors and retailers by
establishing slotting fees for certain channels
offering different products through each channel
requesting that the channel members carry only its brand
selling its items directly to the end users
6
The purpose of a company's operations function is to manage its
day-to-day activities
long-term goals
employees
communications
7
TJ's car is deemed void after the BBB stepped in as it needed regular repair for the 1st year of it's life. This is
an example of arbitron
an example of automation
an example of attrition
an example of arbitration
8
A firm uses newspaper hype & personal selling to draw patrons & plans a special sales event to gain hype for the opening
This is product promotion
This is promotion
This is advertising media
This is institutional promotion
9
When filing a tort against a business, the plaintiff must establish that the defendant
violated the doctrine of sovereign immunity
conspired with a competitor
breached the duty of care
damaged property intentionally
10
A basic reason for the formation of a trade association is to
provide information for consumers
find solutions for common problems
promote goodwill for an industry
establish a long-term group
11
Dave is building a new website. Which of the following does he need to register to obtain a web address for his site:
Domain name
Site builder
Web host
Street address
12
A company spends $5,000 on decor instead of putting money towards the marketing budget. What is the opportunity cost?
Lost benefits of additional marketing
Office decor
Lost benefits of new decor
$5,000
13
Which advertising medium offers the advantage of locating the promotional message near the point of purchase?
Billboards
Newspapers
Television
Direct mail
14
One reason it is important for marketing professionals to follow ethical standards is to
remove the risk of uncontrolled competition in the marketplace
improve working conditions and financial security
build positive relationships with other individuals and businesses
prevent unnecessary changes in the business environment
15
The set of computer programs that manages the hardware and software of a computer is the
digital connection
operating system
electronic resource
transfer protocol
16
Integrity is one of the most important traits for ethical leaders to develop because it
is the foundation for other ethical principles
ensures they will avoid ethical dilemmas
builds consistency in difficult situations
challenges leaders to be more confident
17
Which of the following is an example of a salesperson describing a product's construction and materials:
Another feature about this item is that it can also be used in several ways
Many of my customers have owned & used this product for more than 10 years
To fit your décor, this product is available in many finishes and colors
Because the maker uses high-grade materials to make this item, it's premium
18
Which of the following is an example of a potential unethical pricing issue as it relates to social responsibility:
A drug firm sells common lifesaving drug at high prices in certain areas
A firm raises prices on items to cover costs to add pollution-limits device
A clothing shop deeply discounts goods to cut inventory from prior seasons
An oil company substantially increases gas prices when workers go on strike
19
A department store sells clothing from brands like Levi's, but it also sells its own brands of clothing, also known as
value brands
corporate brands
distributor brands
business brands
20
Jamie is constantly going from obligation to obligation, without free time, and feels like he's behind on work. Jamie is
a procrastinator
bad at time management
over committed
a perfectionist
21
Rhonda is doing research for a paper in her business class. She should use sources that
emotionally present one side of an issue
were written by authors who are reputable
could be considered propaganda
are no more than 20 years old
22
Interest rates rising and falling by a wide range on a regular basis often are an indication of
price equilibrium
flexible capital
seasonal unemployment
economic instability
23
Which of the following is a true statement about how technology affects the external business environment:
Certain target markets do not use technological products
Technology is the main way to compete with other businesses
Not all businesses are affected by technology
Businesses must look for updated technology all the time
24
Which of the following is a technology tool that allows a business to observe a customer's Internet activities:
Host
Spam
Cookie
Hyperlink
25
For which of the following can a sales forecast predict sales:
A specific geographic area
The marginal utility
A situation analysis
The jury of executive opinion
26
Alex's budget contains two categories for expenses. She should put her mortgage, her car insurance, and her utilities in
net expenses category
fixed expenses category
gross expenses category
variable expenses category
27
Saving the money that you might ordinarily spend each day on a cup of coffee and a donut
can help you achieve larger financial goals
is the sacrifice you must make for future financial security
is not a practical step in reaching your financial goals
will not result in significant savings
28
A business that effectively coordinates channel management with marketing activities is more likely to provide
flexible credit terms
good customer service
free delivery
Attractive product displays
29
What does a business's customers recommending the business to their friends exemplify?
Verbal assertiveness
One-on-one selling
Providing a testimonial
Word-of-mouth communication
30
Which of the following would probably use a longer channel of distribution than the others:
A bottle of shampoo
A printing press
A bag of oranges
An airplane
31
George thinks his culture is superior to all other cultures. This is known as
stereotyping
collectivism
ethnocentrism
individualism
32
The data needed for sales volume analyses and market share analyses come from
customer records
company sales reports
expense reports
sales invoices
33
When your level of self-esteem is low, this causes you to have
confidence in your ability
doubts about yourself
difficulty with visualization
appreciation of life
34
One of the benefits of setting goals that will help you in your relationships with others is that setting goals
helps you stay on task
gives you a way to measure your progress
helps you understand yourself
raises your level of self-esteem
35
Adhering to an established set of personal ethics is referred to as
truth
honesty
integrity
deceit
36
You're giving directions to a group of coworkers, and you want to be sure they do exactly what you say. You should
make the directions challenging
demonstrate the final steps of the directions
give directions in the proper order
raise your voice
37
Which of the following is a way in which technology has changed the way businesses operate:
Productivity has decreased, and costs have increased
The nature of marketing has remained relatively the same
Entering new and foreign markets has become more complex
Employees are sometimes able to do their work from home
38
An important public relations activity in business involves giving public relations advice to
the public
government
the media
management
39
Which is a reason why the ethical and legal issues involved in selling activities are extremely important:
Sales managers are not responsible for what the sales staff does
Buyers avoid doing business with unethical salespeople
Sellers must understand how to criticize competitors
Sales staff must know when they can legally bend the truth
40
Which of the following should you do when preparing your letter of application:
Write a letter that is at least one page long
Mention any mutual contacts you have
Repeat everything that is on your résumé
Proofread quickly so you can send the letter sooner
41
Two similar brand promises may be carried out differently depending on their
slogans
business environments
logos
types of packaging
42
Business ethics involve considering issues about what is
right and wrong
positive and negative
safe and unsafe
legal and illegal
43
What does a business need in order to understand why a successful product is suddenly losing popularity?
Secondary data
Marketing information
Purchasing documents
Sales records
44
Which of the following statements is true regarding the regulation of promotional activities:
Control of promo activities applies only to TV, radio, and newspaper venue
Consumer groups have little influence with the gov. about ad legislation
Gov. restrictions in regard to promotional activities vary by country
World laws make it hard for patrons to sue big companies for unfair ad work
45
Thinking of a time when you were happy and proud can help you
determine what values made you feel that way
find gaps between your behavior and values
accept others' feedback regarding your values
avoid activities that do not make you happy
46
Being enthusiastic about your job is an example of what type of behavior that builds positive working relationships?
Being cooperative
Getting to know others on your work team
Having a good attitude
Demonstrating courtesy and respect
47
Which of the following describes an ethical privacy policy:
It includes a system to protect customers in the event of a data breach
It tries to hide information about data collection processes
It puts the interests of the company over those of the customer
It includes automatically sending email promotions to customers
48
Which marketing function helps businesses answer questions like, “Who are our customers?” and “Where are they located?”
Promotion
Product/Service management
Pricing
Marketing-information management
49
Which of the following might be considered a violation of employees' privacy in the workplace:
Use of computer passwords
Use of video cameras
Use of security guards
Use of time clocks
50
Coca-Cola, General Mills, and Pillsbury are examples of
national brands
private brands
unprotected brands
generic brands
51
Before selecting the right people to work on a project, it is important to identify the
physical facilities
tangible resources
needed skills
required supplies
52
The following is written on the back of a check: “For deposit only; Maria Evans; Account #285655.” This is an example of
a congruent endorsement
an open endorsement
a general endorsement
a restrictive endorsement
53
Which of the following is a true statement about the benefit of having a safe workplace:
Financial expense is increased
Insurance claims are increased
Bodily injuries are decreased
Productivity is decreased
54
When developing a computer-based presentation, it is important that each slide contain
creative transitions
key points
numerical data
colorful graphics
55
Which of the following is an internal factor that affects a business's selling policies:
Customers' wants
Government regulations
Financial resources
Primary competitors
56
A depression is characterized by which of the following:
Fewer bankruptcies
Rapidly rising GDP
Increased consumer spending
High unemployment
57
Which of the following examples depicts an advantage of using digital advertising:
Viewers must interact with a video ad before continuing to a website
Ethan uses ad-blocking software so he can stream videos commercial-free
Conversion rates of banner ads are more difficult to measure than in print
Digital ads are more expensive than television advertisements
58
Income from sales, cost of goods sold, gross profit on sales, operating expenses, and net profit or loss are all part of
a marketing plan
an income statement
a balance sheet
a sales budget
59
Office Co. got a contract to supply equipment to schools. What does the company need to effectively supply the contract?
Outputs
Supplies
Products
Inputs
60
Which of the following helps in the interpretation of mined data:
Databases
Spreadsheets
Visual representation
Clustering
61
Legal protection of an invention or a process granted by the government to its owners for a certain number of years is a
license
patent
copyright
trademark
62
What often increases when a person continually resists change or fails to adapt to new circumstances?
Sense of accomplishment
Inability to use logic
Feelings of contentment
Levels of stress
63
Each pay period, Ken has his employer use direct deposit so the funds are available for use when he needs it.
money is functioning as a form of cash
money is functioning as a medium of exchange
money is functioning as a unit of measure
money is functioning as a store of value
64
A memorandum is typically used for communication that takes place
among competitors
within a business
infrequently
between friends
65
What synthetics technique compares a problem with something else that is unrelated?
Discretionary comparisons
Deliberate allegories
Arbitrary metaphors
Forced analogies
66
Why is it inappropriate for Jo to post job position info and his manager's personal info on his personal social media?
Jo is using inside knowledge to appear more important on his social sites
It could give Jo's friends an unfair advantage over other job candidates
Jo is using his company's image to increase his number of social contacts
It's unprofessional to post company employment info on a personal site
67
After Lee helps her customer pick a shirt, she asks her how she will pay. This is which part of the selling process?
Prescribing solutions to needs
Reaching closure
Discovering client needs
Establishing relationships with customers
68
Which of the following is a common consequence for violating rules of conduct:
Written warning
Criminal charges
Increased compensation
Promotion
69
A bar wants new menu items. A host sees clients ask for vegan food, so they add it. What idea-generation plan is used?
Observation
Brainstorming
Trend research
Customers
70
Electronic billing, purchase-order verification, bar-code technology, and image processing are examples of
functions of the finance department
vertical channel integration
integrated data between channel members
horizontal channel integration
71
Businesses need to identify their markets in order to
control the costs of production
improve their research methods
be sure to appeal to all consumers
reach goals and satisfy customers
72
This appeared on a survey: "Do you agree the gov. wastes taxpayer money by supporting unnecessary programs?" This is an
example of open-ended inquiry
example of indifferent statement
example of unstated alternative
example of leading question
73
Managers & researchers have formalized their decisions into statements of what marketing research will achieve, known as
a research objective
a relevant variable
a research problem
a decision problem
74
Which area of promotion will pricing affect?
Materials used in production
Choice of transportation channels
Where the product is offered
Advertising budget
75
A project is officially authorized to begin by the
project charter
Initiation Papers
statement of work
registration documents
76
One of DJ's IT jobs is keeping up copiers. A copier is being swapped soon. What should he do to protect info on copiers?
Delete all files/print jobs that appear on the copier screen under "recent"
Talk to the copier's maker to find options to remove/overwrite the drive
DJ doesn't need to do anything; the copier's maker will protect info
Remove/overwrite the copier's hard drive himself to make sure info is safe
77
One way that advances in technology helps businesses keep existing products out and extend their life cycle is by
attracting attention
demonstrating creativity
minimizing inventory
improving performance
78
Which action is the most likely action that the gov. does when people miss deadlines for filing their income tax returns
Extension
Allowance
Penalty
Refund
79
A researcher is asking a customer a questions during a meeting. What method are they using to collect marketing data?
the interview method
the contact method
the relational method
the observation method
80
What is an advantage of verbal communication?
People must see you to understand the intent of your message
Tone of voice can be used to express emotions and thoughts
You use passive listening skills to understand the message
It focuses on facial expressions instead of words to express enthusiasm
81
What is the first step in the process of leading change?
Ask others to join you in leading the change
Put the change into action
Show why the change is necessary
Communicate the change to everyone involved
82
What information could a salesperson obtain by examining a product?
Texture
Value
Price
Care
83
Companies spend time and money developing positive organizational cultures because positive culture connects with
improved results
employee turnover
stock market increases
company failure
84
Businesses that carry a considerable assortment of goods but only one or a few related product lines are
discount businesses
limited-line businesses
specialty businesses
service businesses
85
When checking risks associated with nearing events, sport/event groups should get input from all management and
public relations agencies
vertical staff members
financial consultants
local personnel inspectors
86
The Microsoft Corporation generated $51.12 billion in revenue in 2007. This is an example of
inconclusive evidence
unwarranted criticism
factual information
current data
87
Luke, a business owner, just hired an employee. What is one thing he should do on the employee's first day?
Start the employee right away so that they becomes accustomed to their job
Assign the employee a mentor who can answer questions they may have
Give the employee with all details of every project they will be working on
Let the employee work on small jobs for a few days so they can ease into it
88
What is an indirect mechanical-observation method that businesses use to get correct info about products customers buy?
Sound-wave meters
Manual equipment
Point-of-sale scanners
Comment cards
89
Coca-Cola's "Always the real thing" campaign is an example of what type of promotion?
Company
Taste
Product
Service
90
Smith Co. wants to select a representative group of consumers to survey. What part of marketing research is it doing?
Analyzing
Sampling
Experimentation
Observation
91
Would a successful business ever change its marketing strategy?
No, changing marketing strategies is a complicated process.
No, once a business has a workable strategy, it should always be used.
Yes, a business should have no more than two marketing strategies.
Yes, changes in the marketplace require changes in marketing strategy.
92
A gov. made a law making businesses to allow workers a 15-min. break every 4 hrs. This law addresses a worker's right to
workplace supervision
form unions
fair treatment
avoid harassment
93
Amber notices that Ryan is frowning, his face is red, and he is pushing his hair back. Based on this, Amber assumes
Ryan is bored
Ryan is enthusiastic
Ryan is patient
Ryan is frustrated
94
The entrepreneurs best equipped to work long hours and overcome obstacles are ones who possess
technological skills
financial knowledge
confidence
passion for their work
95
It is most appropriate for business people to use complex, technical jargon when they are
introducing a friend to a business associate
greeting new customers
speaking with coworkers
informally conversing with an acquaintance
96
Ethical dilemmas should be thought of as
opportunities
emergencies
easily avoidable
challenges
97
Why do businesses want to meet quality standards?
To determine how much work must be done
To reduce costs
To decrease profit
To examine how long it takes to get a job done
98
What quality-control method helps quality by saving time and catching potential issues earlier in the product process
Lean production
Pareto
House of quality matrix
Concurrent engineering
99
Most marketers cannot expect to maintain their profit rates unless they
test-market new products
introduce new products from time to time
allow products to move through the product life cycle
form venture teams to assist with product/service management
100
Which of the following is a common product-related complaint:
Incorrect size
Pressure selling
Poor service
Reduced price