Marketing - Strategy/Salience/Awareness

When a consumer's interest in a company's product or service is reflected in their daily dialogues.

The level of familiarity consumers have with a particular brand.

Strategy of Customer Relationship Management (CRM) emphasizing customer retention,satisfaction& lifetime customer value.

The unique value a brand presents to its customer. The space a company owns in the mind of a customer.

Concepts organizations adopt:marketing, customer needs, integrated marketing and profits through customer satisfaction.

A strategy for delivering a unified message across all the marketing channels a brand uses.

The promotion of brands to connect with potential customers using the internet and other forms of digital communication.

The tendency of some consumers to continue buying the same brand of goods rather than competing brands.

____ includes email, social media,web-based advertising, text and multimedia messages as a marketing channel. 

A strategy to satisfy customers' needs, increase sales, maximize profit & get ahead of competitors.

Product/service that has a unique & immediately recognizable identity that distinguishes itself from others.

Study of how people's brains respond to advertising & brand-related messages by brainwave activity/eye tracking.

The degree to which your brand is thought of or noticed.

Various channels organizations use to interact with consumers, to create consistent brand experience.

The benefit of a ______ is increased brand awareness; engaged audience and conversions leading to increased profits.

Free advertising triggered by customer experiences—and usually, something that goes beyond what they expected.

The process of bringing a product to market, promoting it, and selling it to a customer.

A combination of factors that can be controlled by a company to influence consumers to purchase its products.

A business's game plan for reaching prospective consumers and turning them into customers of their products or services. 

The purpose of ______is to market to current customers versus new customer acquisition through sales and advertising.