Marketing Strategies State board review

Question 1

What strategy draws attention to products?

Accepted Answer

sales promotions

Question 2

What do some newspapers include in ad price?

Accepted Answer

creative services

Question 3

What is NOT one of the four Ps of marketing?

Accepted Answer

publicity

Question 4

What helps target points in marketing strategy?

Accepted Answer

knowing population needs

Question 5

What is the primary goal of a salon's website?

Accepted Answer

entice calls or visits

Question 6

What strategy generates positive publicity?

Accepted Answer

public relations

Question 7

What term refers to monetary value of goods?

Accepted Answer

price

Question 8

What is a one-to-one marketing strategy?

Accepted Answer

personal selling

Question 9

What term refers to studying group characteristics?

Accepted Answer

demographics

Question 10

What agency files claims against unsafe products?

Accepted Answer

Consumer Product Safety Commission

Question 11

What is key to successful marketing strategies?

Accepted Answer

consistency

Question 12

What agency publishes cosmetic industry booklets?

Accepted Answer

Food and Drug Administration

Question 13

What strategy reaches consumers via email?

Accepted Answer

direct marketing

Question 14

What strategy gains free media attention?

Accepted Answer

publicity

Question 15

What is a business strategy for exchanges?

Accepted Answer

marketing

Question 16

What term refers to communication methods in marketing?

Accepted Answer

promotion mix

Question 17

What are paid promotional efforts?

Accepted Answer

advertising

Question 18

What is the focus of consumer-centric marketing?

Accepted Answer

customer relationship management

Question 19

What tells you what is popular with clients?

Accepted Answer

tracking performance

Question 20

What should the brochure reflect?

Accepted Answer

salon image and philosophy

Question 21

What process helps manage market swings?

Accepted Answer

sales analysis

Question 22

What term refers to methods persuading purchases?

Accepted Answer

promotion

Question 23

What is NOT a method of promotion?

Accepted Answer

product analysis

Question 24

What term refers to considerations to boost sales?

Accepted Answer

incentives

Question 25

What can you formulate from spending habits?

Accepted Answer

customer profiles

Question 26

What is NOT a paid advertising method?

Accepted Answer

client referrals

Question 27

What term refers to your complete business strategy?

Accepted Answer

product

Question 28

What is NOT an automatic business builder?

Accepted Answer

word of mouth

Question 29

What term lists treatments and services at a salon?

Accepted Answer

brochure

Question 30

What describes the primary purpose of a brochure?

Accepted Answer

informational

Question 31

What does all marketing rely on?

Accepted Answer

good communication

Question 32

What document states marketing goals and strategies?

Accepted Answer

marketing plan

Question 33

What document helps determine needed promotions?

Accepted Answer

profit and loss statement

Question 34

What term refers to the distribution channel?

Accepted Answer

place

Question 35

What agency regulates business conduct?

Accepted Answer

Federal Trade Commission

Marketing Strategies State board review

Questions 35

Marketing Strategies State board review

Questions 35