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Duplicate of Advertising Flashcards | StudBud
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Duplicate of Advertising
Duplicate of Advertising
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A quiz to test key ideas...
Flashcards
16 cards
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Questions
16
Answers
1
Advertising is a huge industry. How much is spent each year to engage our attention?
20 million
50 billion
200 million
100 billion
2
Logos is the use of which 3 things in advertising
credibility, authority, reliability
logic, reason, rationality
emotion, imagination, sympathy
3
Each day, people see approximately how many ads?
20
200
2,000
20,000
4
Also known as 'product placement',
covert advertising
is when:
an ad is embedded in entertainment and media
an ad is covered up
the ad is targeted at children only
no one can see the ad
5
True or False? Companies create a unique identity for themselves to appeal to a target audience
False
True
6
True or False? Advertisers want us to feel that our choice of product says something about us.
True
False
7
Ethos is the use of which 3 things in advertising
emotion, imagination, sympathy
logic, reason, rationality
credibility, authority, reliability
8
Propaganda is used by governments to influence behaviour and thinking. What does this one want?
citizens to sell food overseas
citizens to send their men to war
citizens to grown their own food
citizens to shop locally
9
This is a famous WW2 icon. Who is she?
Rosie the Riveter
Jeanie the Janitor
Mina the Mechanic
Gladys the Gardener
10
Issue:
Which issue is presented in this ad?
Domestic violence
Texting while driving
Drug use
Drink driving
11
Pathos is the use of which 3 things in advertising
logic, reason, rationality
emotion, imagination, sympathy
credibility, authority, reliability
12
Product:
What is being marketed in this ad?
a sports drink
Lance Armstrong's charity
a bike
riding gear
13
Advertising is used to draw attention to:
a product, service, event or issue
a news item
a product
a concert or campaign
14
The term 'advertising' is derived from the Latin 'advertere', which means:
enquire
turn towards
advantage
look away
15
Service:
What service is being marketed in this ad?
an airline
a travel agency
a tourism website
a GPS device
16
Event:
What event is being marketed in this ad?
A music festival
A fun run
A tour of California
A convention for politicians
