stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Utopia Case Study Quiz #1 Flashcards | StudBud
Explore
/
Utopia Case Study Quiz #1
Utopia Case Study Quiz #1
20 terms
·
StudBud Administration
·
33 plays
This is the first practice quiz for the IB Business Management Utopia case study
Flashcards
20 cards
F
Practice quiz
P
Host live
L
Questions
20
Answers
1
How many villas does Utopia have?
20
12
40
24
2
True or False: Despite the fixed costs of 3D printing, the profit margins are high
True
False
3
True or False: Customers were not able to rent any villas following the 2016 natural disaster
False
True
4
What is the full name of the entrepreneur behind Utopia?
Liza ArikiP
James Ariki
Paul Ariki
John Ariki
5
True or False: Paul is in charge of marketing at JAC
True
False
6
True or False: Despite the fixed costs of 3D printing, the profit margins are high
True
False
7
True or False: JAC has considerable brand loyalty
False
True
8
What form of legal ownership is JAC?
Sole Trader
Limited Liability Company
Partnership
Private Limited Company
9
When did Utopia experience its first financial loss?
2012
2016
2015
2014
10
True or False: John considered cost, time, risk & safety in his contingency planning
False
True
11
How does John educate his customers about the coffee at JAC?
Above-the-line promotions
Guerilla marketing campaign
social media
Tastings, brochures, interactive displays
12
True or False: John built the 1st set of villas by himself & local craftsmen built the 2nd set
True
False
13
True or False: JAC's coffee is sourced from the neighbouring island of Aora
False
True
14
Why has John refused to buy his coffee from other suppliers?
He prefers ethically produced fair trade coffee
He cannot use Just-In-Time production with the suppliers
He prefers the image of local producers
The suppliers' prices are too high
15
Where did Paul became fascinated with coffee culture?
New York
Los Angeles
Washington DC
Seattle
16
What has occasionally appeared on the internet about Utopia?
celebrity endorsements
positive review regarding customer service
negative reviews regarding customer service
Video clips that have gone viral
17
What percentage of the shares does John Akiri own in Utopia?
50%
95%
75%
100%
18
True or False: John's original business plan included 24 villas
True
False
19
Did sales growth at JAC surpass John's expectations?
What's surpass?
Yes
No
20
True or False: Paul worked in a small coffee chain in Seattle
True
False
