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INTERNATIONAL MARKETING Flashcards | StudBud
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INTERNATIONAL MARKETING
INTERNATIONAL MARKETING
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Questions
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Answers
1
For companies today, becoming international is a luxury only some can afford.
True
False
2
The difference between domestic and international marketing lies in the different concepts of marketing.
True
False
3
The firm is most likely to have an ethnocentric orientation when it engages in __________.
Export Marketing
Multinational Marketing
Global Marketing
International Marketing
4
What are the two C's of international marketing?
Consumers and Competition
Clients and Consumers
Customers and Consumers
None of the above
5
product.......
Placement
Portfolio
Positioning
Profile
6
In international marketing, firms need to take into account laws and regulations of countries
False
True
7
International marketing is different for all of the following reasons, except
Political differences
Differences in business practices
Differences inproducts
Economic and social differences
8
In which type of marketing does a firm have the least commitment to international marketing?
International Marketing
Exporting Marketing
Global Marketing
Domestic Marketing
9
Opportunities of international marketing include
Large scale production
Extending a product's life cycle
Greater numbers of potential customers
Marketing costs
10
The international marketer is not affected by domestic competition.
False
True
11
all the people who buy or use a particular product or service
focus group
retailer
customer retention
customer base
12
dividing consumers into groups
market mix
market strategy
market segmentation
market plan
13
Political and legal issues a company may face abroad are mitigated by the "alien status" of the company.
False
True
14
The level of technology is an uncontrollable element for international marketers.
False
True
15
Which of the following is a benefit for International business?
Better communication
A learning experience
Increased quantity of goods
Avoid taxes
16
An example of an
international marketing agreement
includes:
North American Free Trade Agreement (NAFTA)
Peace Agreement
Bermuda Agreement
Dayton Agreement
17
the attributes or characteristics of a product such as size, shape, quality, price, etc.
product placement
brand extension
product feature
brand positioning
18
an agent who supplies goods to retailers or stores
retailer
distributor
exporter
wholesaler
19
a defined group most likely to buy a firm's product
product range
brand image
target market
International marketing
20
Market....
Strategy
Mix
Identity
segmentation
