4.00 Marketing PP Review

Promoting only the product to customers. 

Frequent buyer programs, reward customers for making multiple purchases

Advertisements by retailers that include the specific mention of manufacturers

Money offered to channel intermediaries to encourage them to sell the products

Data collected using hands-on tools such as interviews or surveys

Premiums that manufactors give to retailer for buying certain amount of product

Individualized - one on one selling

Dealers are given incentives to push the manufacturer's product into the hands of consumers

Representative group of people questioned together about their opinions on consumer products

written price reductions/certificates used to encourage consumers to buy a specific product

In-store displays and signs

Marketing tool often dubbed a "circular" and found extensively in Sunday newspapers

Small text file which contains a unique ID tag, placed on your computer by a website.

Scale commonly involved in research that employs questionnaires - might use disagree/agree

All of these are examples of Sale Promotions except

All are examples of advertisements except

Items offered free or at a minimal cost as a bonus for purchasing a product

Data that was collected by someone else or for a purpose other than the current one.

Promotional strategy that gives customers the opportunity to meet the celebrity endorser

There is an even number of points on the low, or negative side as there is on the high side

Rating scale designed to measure the connotative meaning of objects, events, and concepts.

Consumers exchange an old product for a new model

Promotions that require skill or ability to compete for prizes

Small sizes of a new product given away to potential customers

Exhibitions where companies associated with an industry gather to showcase their products

Free and Improves corporate Image

Technique for finding out self-reported attitudes or behaviors, by questioning a random sample

Promotional technique designed to entice customers by showing how a product may be used.

A formal meeting in which one or more persons question, consult, or evaluate another person

Used in promotion to entice customers to purchase a product Example: Monopoloy at McDonald's

a useful item given free to consumers that carries the name or logo of the company 

Promoting the company to customers

Consumer discount in which a portion of the purchase price is returned to the buyer in cash

Money given for old models of products when a new model is purchased

Aiming promotional efforts at customers to encourage them to ask the retailer for the product

a form of sales promotion that offers prizes based on a chance drawing of entrants' names

Act of recording an event, characteristic, behavior detected with an instrument