What role does feedback play in communication?

Ensures the receiver’s understanding

What does the entertainment function of communication focus on?

Providing enjoyment and relaxation

What is interpersonal communication?

A conversation between two or more people on a personal level

What is the main purpose of Public Service Announcements (PSAs)?

To inform or educate on social issues

What is the primary goal of persuasive communication?

To promote ideas, products, or causes

What is mass communication?

Sharing information with a large audience using technology

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Mass Communication - DSA 1

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Questions 15

Answers

1
What role does feedback play in communication?
Translates the sender's thoughts
Acts as a medium for the message
Initiates the conversation
Ensures the receiver’s understanding
2
What is a core element that carries the sender’s intended meaning?
Message
Medium
Feedback
Channel
3
Which of the following is NOT a purpose of mass communication?
Entertainment
Propaganda
Education
Isolation
4
What does the entertainment function of communication focus on?
Providing enjoyment and relaxation
Imparting educational content
Building strategic relationships
Influencing attitudes and behaviours
5
The medium through which a message is transmitted is called the:
Feedback
Encoding tool
Channel
Interaction
6
Which of the following media is considered traditional for advertising?
Radio and newspapers
AI tools
Social media
Search engines
7
What is interpersonal communication?
A conversation between two or more people on a personal level
Communication within large groups
Minimal personal contact in communication
Mass dissemination of messages
8
Which of the following is an example of group communication?
Focus group discussions
Social media campaigns
Phone calls
TV broadcasts
9
Mass media includes which of the following?
Letters and memos
Face-to-face conversations
Radio, TV, social media
Group discussions
10
What is the main purpose of Public Service Announcements (PSAs)?
To entertain the public
To inform or educate on social issues
To manage crises for organizations
To sell products or services
11
Which is an example of the informative function of communication?
Advertising campaigns
Social protests
News reporting
Movies and music
12
What is the primary goal of persuasive communication?
To provide leisure and relaxation
To promote ideas, products, or causes
To share unbiased information
To entertain the audience
13
Which process involves translating thoughts into a message?
Decoding
Feedback
Encoding
Transmission
14
What is mass communication?
Personal interaction between individuals
Group discussions on social issues
A casual exchange of thoughts in small groups
Sharing information with a large audience using technology
15
Mass media is a powerful tool for:
Influencing societal norms
All of the above
Disseminating information
Bridging cultural gaps

Mass Communication - DSA 1 Flashcards | StudBud