Marketing Review

Wendy's Jr. Bacon Cheeseburger, 1/4 lb, 1/2 lb & Baconator are _____________ within the line

What research option usually answers questions related to"how many"?

Communicating directly with potential customers to determine and satisfy their needs.

Promotional objective meant to let consumers know about the product.

Stage of product life cycle where promotional activitiesfocus on difference between competition

Booking hotel rooms for vacationers is an example of __________ marketing.

Setting prices for your products that will guarantee a specific level of sales volume.

Part of the marketing mix that deals with shipping, handling and storing items.

What costs do business usually include in the price of their products?

Survey question where the respondent has a choice of two answers.

Price will vary for each customer.

Producer sells a product through every available wholesaler and retailer.

Amount at which a good/service will be sold in a market.

Combining two or more items for a single price.

Hobbies and lifestyles are part of ____ segmentation.

Part of the promotional mix that deals with gaining media attention.

What does the selling function involve that makes it so important?

A physical characteristic or quality of a product.

Mountain Dew having its own brand identity is an example of what?

Which of the following is a specific criticism of product promotion?

What is the advantage in using personal interviews to collect marketing data?

What do marketers want to achieve by determining distribution intensity?

Two separate payments required for one product.

Segmentation based on consumers' reaction to the product.

Which is not a characteristic of effect promotion

When a business pledges to provide its customers with quick, courteous service, it is doing?

Motivation to start a business in order to make money.

One advantage to MIM of using the internet for research is that the process is...

What is a cost associated with customer complaints?

Which of the following is an aspect of channel management that impacts customers service?

Promotional object where established businesses reintroduce themselves to the customer.

A group ofclosely related products manufactured by a business

What is the overall reason that marketing strategies are designed and implemented?

Type of research is intended to obtain detailed data about customers' opinions and experiences?

Which is NOT part of the promotional mix?

UPC's (Universal Product Codes) contain what type of information?

What is one way that businesses use marketing information?

Production and distribution of goods/services are privately owned and operated.

Business Function that deals with computers in business.

SUV vehicles, Suburban and TrailBlazer are products in a ____________ from Chevrolet

A business is behaving unethically if its product's label contains ...

Soup promoted as "Great taste, great price." Is which kind of positioning?

A product line with two products items would be considered.

Obtaining, managing, and using information about customer wants to improve decision making.

Which of the following intermediaries never actually own the products it promotes and sells?

The Keebler Elves, Ronald Mcdonald, and Mr. Peanut are examples of ways to identify what?

Channel of distribution is straight from manufacturer to consumer.

A 589-pound shipment is sent at a rate of $11.56 per 100 pounds. What are the shipping charges?

Process or activity of using goods and services for personal use.

The satisfaction that a customer wants from a good or service.

Study of allocating resources.

Misleading statements advertising a products value.

The number of different product lines a company is producing.

The actions a business take with a brand in order to accomplish its goals are referred to as...

Promotional objective that gives the consumer a reason to purchase your product.

What is at the center of all marketing activities?

Not capable of being detected though the senses.

All the types of products a company makes or sells.

Form of promotion that is emphasized for complex, technical products sold to industrial users?

Individual actions done to achieve goals

Amount at which the business would like to sell its products at first.

What does a salesperson need to do to besuccessful in selling? 

Why would a company use a narrow product mix?

What is an example of a marketing-research method that is used to collect primary data?

Which is a pre-sale opportunity for salespeopleto provide customer service? 

What is an example of an ethical issue that a product/service manager might face?

The group of consumers that a business desires to have as customers are the...

Budgeting for marketing activities, obtaining the necessary funds needed for operations.

An important ethical issue involved with the collection and use of marketing information?

RedBull's association with extreme sports is considered.

What are the four P's of the marketing mix?

Kwacky Kwackers needs a new package design for its crackers, which marketing function is this?

Order processing, departure, and order fulfillment are..

Stage of product life cycle with large amounts of special promotions.

A good, method, information, object or service created to serve a need or satisfy a want.

A producer sells a product through a limited number of middlemen.

Product, Price, Place and Promotion make up the...

Which is a rating scale that allows marketing researchers to determine respondents' feelings: 

Disney DVDs are sold to families with children under the age of 12.  This represents Disney's..

All goods offered at the same price to all customers.

Selling the product at near or below cost.

Specific model,brand, or size of a product within a line of products.

Business function that deal with money.

One way a company can reinforce its image is by...

Which of the following is a stage of a product's life cycle?

A distribution pattern in which a producer sells a product through one middle man.

Customer lured in with the promise of one product, but another product attempted to be sold.

The total number of channel members in a channel of distribution.

An example of an internal source of marketing-research data is...

Those with a need/want, ability to pay, and willingness to buy.

Which of the following is a print promotional media?

Why must care be taken in eliminating weak products?

Developing a specific marketing mix to influence customers overall perception of a brand.

Something required or essential that is lacking.

What is a benefit that a salesperson might point out to a customer who wants to buy a computer?

All activities to get product from manufacturer to consumer, based on their wants and needs.

Which of the following is primary reason that businesses use brands?

Whenever possible, an effective brand name should always be what?

John advertises that his employees go through extensive training. What is John doing?

Plans of action to achieve goals.

"I will cut your hair if you mow my lawn" is an example of what?

What is a benefit to businesses of positive word-of-mouth communication?

Channel of distribution that goes through middlemen.

Setting prices for your products that will guarantee you'll make money on each sale.

Intangible activities that performed by businesses for profit

Producer sells a product through every available wholesaler and retailer in a geographic area.

Business Function in charge of organization, planning and control. 

Why does a company need to know what stage of the product life cycle its products are in?

Type of producer that changes the forms of materials so that they will be useful to consumers.

Which is a benefit of a Broad product width?

Which market segment do customers in cold climates represent?

Which of the following is an example of institutional promotion?

The number of items offered within each product line.

Companies agree to sell their products at a certain price is known as what?

Selling a product or service at a very low price, intending to drive competitors out.

Relating to, measuring, or measured by the quantity of something.

Which activity is addressed in the product/service management function?

Unique features of products that are perceived by the market as superior to the competition.

Which of the following would probably use a longer channel of distribution than the others?

Businesses operating between manufacturer & the customer aiding in the movement of product.

Adverting products as durable, light wieght, and variety of colors is what kind of positioning?

Determining the best ways for customers to locate, obtain, and use the products. 

Designing, maintaining, improving, & acquiring products and services that meet consumer needs.

Desire for something that may or may not be required.

Attaching higher credibility to a product by associating with a well known company name.

Businesses that continually review their internal & external strengths and weaknesses.

Relating to, measuring, or measured by the quality of something.

Business that buy consumer goods or services from wholesalers and resells them to the consumer.

Which is not one of the four types of competition

Which of the following is essential to all marketing research?