153

Question 1

Understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience

Accepted Answer

Market Planning

Question 2

Effort to inform, persuade, or remind potential customers about a business’s products or services

Accepted Answer

Promotion

Question 3

Who buys the product

Accepted Answer

customer

Question 4

any place where two or more parties can meet to engage in an economic transaction

Accepted Answer

market

Question 5

Determines how and where a product will be distributed

Accepted Answer

Place

Question 6

A process of planning, and executing the conception, pricing, promotion, and distribution of ideas, goods, and services

Accepted Answer

Marketing

Question 7

having a product where customers can buy it

Accepted Answer

place utility

Question 8

market segmentation based on where your target market lives

Accepted Answer

geographic

Question 9

the exchange of a product for some monetary value

Accepted Answer

possession utility

Question 10

Obtaining, developing, and improving a product or product mix

Accepted Answer

Product/Service Management

Question 11

Key to modern marketing

Accepted Answer

Satisfy individual and organizational goals

Question 12

How much to charge for products and how to make a profit

Accepted Answer

Pricing

Question 13

market segmentation based on your target market’s lifestyles and personality characteristics

Accepted Answer

psychographic

Question 14

market segmentation based on the benefits your target market expects to receive or gain from products they purchase

Accepted Answer

benefit

Question 15

Having the product available at a certain time of the year or a convenient time of day

Accepted Answer

Time utility

Question 16

Deals with how potential customers will be told about the new product

Accepted Answer

promotion

Question 17

the attributes of a product or service that make it capable of satisfying consumers&#x27; wants and need

Accepted Answer

Product Utility

Question 18

Product, pricing, promotion, distribution; gets the most satisfaction out of their customers

Accepted Answer

marketing mix

Question 19

businesses must satisfy their customers&#x27; needs and wants in order to make a profit

Accepted Answer

marketing concept

Question 20

The gathering, storing, and analyzation of information about customers, trends, and competing products process

Accepted Answer

Marketing Information Management

Question 21

The process of deciding how to get goods into customer&#x27;s hands

Accepted Answer

Channel Management

Question 22

Should reflect what customers are willing and able to pay

Accepted Answer

Price

Question 23

Knowing what product to make, how to package it, what brand name to use, and what image to project

Accepted Answer

product

Question 24

involves changing raw material or putting parts together to make them more useful

Accepted Answer

Form Utility

Question 25

focusing marketing decisions on a specific group of people you want to reach with your product

Accepted Answer

target market

Question 26

market segmentation based on your target market’s personal characteristics

Accepted Answer

demographic

Question 27

analyzing a market by specific characteristics in order to create a target market

Accepted Answer

market segmentation

Question 28

Determining the clients wants and needs through communication and fulfilling those wants and needs

Accepted Answer

Selling

Question 29

communication with the consumer about the product

Accepted Answer

informative utility

Question 30

who uses the product

Accepted Answer

consumer

Question 31

Product, price, place, and promotion; is dependent on how well the target market is defined

Accepted Answer

marketing mix

Question 32

A group of people identified as those most likely to become customers

Accepted Answer

Target Market

Question 33

Exchanging is when two parties give something to the other.

Accepted Answer

Exchange

Question 34

a formal written document communicating the goals, objectives, and strategies of a company

Accepted Answer

marketing plan

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Questions 34

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Questions 34