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SMKT II Objective 3.0 Flashcards | StudBud
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SMKT II Objective 3.0
SMKT II Objective 3.0
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Answers
1
Planners often consider what when conducting site inspections
expected gratuity
confirmation number
reservation lists
geographical location
2
When developing a preseason booking strategy consider its timing,target market and
security issues
inventory needs
selling methods.
geographic location
3
When organizing a dance contest, the following will need to be obtained for the event.
disk jockey,dance floor, and sound system
sound system, disk jockey and flowers
Dance flor, athletic equipment, and disk jockey
sound system,dance floor and shoes
4
Which is a characteristic of product bundling?
higher prices
Lower prices
higher quality
lower quality
5
Ticket prices are set to earn $12.00 per ticket after covering expenses. Pricing strategy?
profitability
competition
volume
demand
6
Setting ticket prices based on customers ability to pay.
objective
promotion
motice
restriction
7
SP=$430 per unit BE= 2100 units what is the total dollar sales need to BE
$4.88 per unit
$.21 per unit
$903,000
$890,000
8
Assessing risks associated with an event, you should acquire input from all levels of mgt. and
financial consultants
public relations agencies
vertical staff members
local personnel inspectors
9
cable network that televises college basketball games throughout the country is
publicizing the sports product
franchising the sports product
sponsoring the sports product.
distributing the sports product.
10
Reason marketers often bundle extra amenities?
increase revenue
improve coverage
manage distributions
control publicity
11
An event planner should consider purchasing weather insurance for a
outdoor art show
reception held in doors
charity dinner
indoor swimming meet
12
Concession stands, licensed merchandise, and luxury box seat are goods at a
professional football game.
fund-raising dinner
art exhibit
industry conferernce
13
Sets ticket prices so it can increase its fan base by %5. What type of goal is this?
Sales
Licensing
Contingency
Cost
14
When planning a concert, what factors do you take in consideration to generate more profit.
selling requirements
advertising possiblities
merchandising opportunities
financing arragements
15
Pricing objective sets Ticket prices so that income is $12 per ticket after covering expenses
profitability
competition
volume
demand.
16
What is the primary element of distribution that should discuss in building a sports complex
Facility
Amenities
Parking
Revenues
17
Which product might generate large revenue on the opening day?
souvenir programs
champion hockey pucks
autograph books for children
Jerseys with the redesigned logo
18
When forecasting projected ticket sales you should consider
team's performance record
press-box space
broadcast rights
size of stadium
19
Why hire the service of professional lighting and sound companies?
work with networks broadcast crews
monitor the timing of the event
entertain crowds during halftime
install and operate technical systems
20
Which of the following is a type of
concession
that teams often operate in the facility.
on-site retail shop
child care center
coat-check area
customer service office
21
Why promote an event as "once-in-a-lifetime event?
obtain more industry support
increase advertising costs
generate higher ticket prices
to have expensive media coverage
22
Liability insurance
protects the organization from financial risks associated with
weather
terrorism
injuries
sales
23
When setting prices, management should consider the teams record and performance.
developmental
situational
ethical
operational
24
Which of the following is the least important factor when selecting a pricing strategy
Location of store
Competitor prices
Promotional strategy
Cost of merchandise
25
Example of a hospitality option that might b selected to offer
preferred
customers
free advertising
discounts on future tickets
admission to private reception
copies of autographed photos
26
usually the least expensive tickets that fans can purchase:
Festival
General admission
Reserved
Luxury boxes
27
It can be beneficial to develop a barter agreement with a vendor if the agreement
includes sales-promotion products
involves obtaining food and beverage items
helps decrease event expenses
meets the organizations selling goals
28
Expanded bandwidth is changing the face of in-home entertainment by
eliminating the need for cable hookups
allowing for delivery of the Internet throughtelevision
creating high-definition television.
improving fiber optics cable
29
Type of insurance do event organizers purchase in order to cover ticket refunds?
accident
term
cancellation
property
30
To avoid storing or discarding merchandise, what pricing strategy should you select
Versioning
Competitive
Close out
Cost plus markup
31
place decision that must be made in sports and entertainment marketing:
Where will ticket outlets be found
Should direct mail be sent to last season'sticket holders
Will local or national media be used
How will fans obtain the schedule of events
32
Factors to consider when conducting a facility inspections
storage space and hospitality options
ticket designs and available equipment
load-in time and advertising
concession arrangement and sponsorship costs
33
Important to explain ticketing and seating arrangements is to help customers
select seats that are located near concession
identify the type of event that is themost appropriate
buy the type of seats they want at the price they want
purchase discount tickets from a permanent boxoffice
34
Increase in ticket prices is most accepted by fans if a sport has _______demand for tickets.
low
unitary
inelastic
elastic
35
An increase in ticket prices is most accepted by fans if a sport has ____demand for tickets
elastic
unitary
inelastic
low
36
Incentive often used to sell tickets to large groups
advertising
merchandising
discounts
publicity
37
A facilities size, amenities and location are important considerations when event planners
select payment methods
organize lists
review advertisements
conduct site inspections
38
Which is a hospitality option that is offered to select spectators?
lawn seating
concessions available
Meet and greet backstage passes
Tickets available for sell to the general public
39
promote a celebrity golf tournament at an exclusive course as a once-in-a-lifetime event
To have expensive media coverage
To obtain more industry support
To generate higher ticket prices
To increase advertising costs
40
What do sales beyond the break-even point provide to a business?
profit
Initital Markup
Variable Cost margin
Dividends
41
Successful pre-season booking strategy often involves targeting
current ticket holders
walk-up spectators
community organizations.
occasional attendees
42
What should you develop to prepare for possible emergencies?
contingency plans
publicity procedures
financial agreements
Transportation systems
43
Price conscious and willing to occupy any available seats on a first-come, first-serve basis?
Aisle seating
Box seating
Reserved seating
General admission
44
A sporting event setting ticket prices based on potential customer ability to pay is an example
price objective
price promotion
price motice
price restriciton
45
Exchange of a
product
(instead of money) for advertising or sponsoring an event.
selective distribution strategy
professional testimonial
barter agreement
contingency plan
46
Goal to avoid storing or discarding merchandise, what is the pricing strategy used.
Versioning
Cost Plus
Close Out
Competitive
47
Why do sportswear stores calculate break-even in units?
To identify which costs are variable and whichare fixed
To determine how many products they must sell tobreak even
Find out how much profit they will earn afterthey break even
To identify which products they should purchasefor resale.
