Sports Sponsorship and Licensing

Companies sponsor an event

Entertainment awards are an important form of 

Newspaper articles and television news stories are examples of publicity.

Which of the following is not true about endorsements?

A(n) _________ is a person’s public expression of approval or support for a product or service.

When a player is arrested, ____ maintains relations with public and news media.

everyone is free to copy, use and change without having to ask for permission or pay the owner.

The blending of advertising, sales promotion, publicity, and personal selling is referred to as

A(n) ____ is a written, detailed description of how the elements of promotion will be used.

City festivals and county fairs are examples of themed events.

The __ is critical to the survival of widely distributed entertainment shown by tv networks.

Businesses want celebrity endorsers

good or service that legally uses a logo or image owned by another company or person. 

Placement is a growing form of sales promotion used in films, tv shows, and live theater.

Advertising

The first step for developing a promotional plan is to

The main goal of promotion is to increase sales.

format used for promotion, (TV, radio,newspapers, magazines, billboards, social media)

The truthful opinions and beliefs of the endorser must be expressed in an endorsement.

A knowledgeable seller 

___ involves underwriting an event for the purpose of gaining positive association for a brand.

Public image

Text messaging does not enable viewers to interact with live television programming.

payment for material that has been copyrighted or legally declared as belonging to the creator.

Endorsers of products are not required to have real experiences with the products they endorse.

Advertising plays a strong role in a free-enterprise system.

Online music stores use a technique where users recommend songs to their peers. This is called

Public image and community outreach are low priorities for all professional sports.

Technology broadens the choices available for making consumers aware of products and services.

Newspapers

Publicity is a free message controlled by the business.

Amateur sports teams acquire sponsors to offset the costs of playing the game.

Copying someone else’s creativework and passing it off as your own

Event coordinators are responsible for

All of the following are examples of sales promotions except

Promotional plan can include associating a business or product with an event like the Olympics.

The ____ is a full-time staff person who works with an event’s sponsors to plan the event.