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Digital Advertising and Persuasive writing techniques Flashcards | StudBud
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Digital Advertising and Persuasive writing techniques
Digital Advertising and Persuasive writing techniques
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StudBud Administration
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Year 8 digital advertising and persuasive writing technique quiz. 20 multiple choice questions.
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Questions
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Answers
1
A famous actor says that he buys a product and recommends it to everyone.
Going viral
Appeals to wealth
Celebrity endorsement
Authority figure
2
The target audience of an AD is
The people your product is aimed at
People that work at Target
The person you throw darts at
People that shop at Target
3
A question with an implied answer is a....
Appealing language
Rhetorical question
Exaggeration
Opinion
4
Appeal to Emotion
Products that make you happy
Using words that convey strong feelings.
Being overly emotional
Crying all the time
5
Pick the word that is NOT an example of Appealing Language
Free
Fast
Price
Cheap
6
"Everybody has an iphone"
Metaphor
Emotive language
Exageration
Inclusive language
7
The picture below is an example of which digital advertising technique?
A catchy jingle
Individualism
Logo/Slogan
Celebrity Endorsement
8
Look at the results! Compared to other brands, ours is superior.
Nurture
Comparison
Brand name
Scientific claim
9
Come on..you will love it!!
Is in an example of what persuasive technique?
Exaggeration
Attack
Emotional appeal
Statistic
10
"You", "me and "we" are examples of inclusive language. True or False?
True
False
11
"I'm lovin' it!!"
Catchy jingle
Aliteration
Slogan
Repitition
12
Come on...do something different. Do something
bo
ld.
Metaphor
Similie
Escape
Rebelliousness
13
The new Itunes AD has over 40,000 'likes' on Facebook.
Emotive language
Expert opinion
Going viral
Quality claims
14
“MICHAEL JORDAN SAYS, “I PLAY BETTER WHEN I WEAR NIKES.”
Celebrity endorsement
Beauty Appeal
Sports Appeal
Opinion
15
Ads that use exotic places and happy travelers are using which digital advertising technique?
Peer Approval
Beauty Appeal
Escapism
Bandwagon
16
The dentist recommends people use Colgate.
Repetition
Fact/statistic
Beauty appeal
Authority figure
17
Elisabeth Murdoch College grows students that can think for themselves.
Cliche
Nurture
Celebrity endorsement
Independence
18
A product that commonly uses the digital advertising technique of Beauty Appeal is
Universities
Makeup
AFL teams
Banks
19
“EVERYONE IS WEARING NIKE SHOES, YOU SHOULD TOO.”
Logo/slogan
Escapism
Appealing language
Bandwagon
20
Our brand goes faster, faster, FASTER! This is an example of alliteration. True or False?
False
True
