VCAL Business Management Revision

Select two of the marketing objectives

Michael spread a rumor around the office about Michelle. This is an example of:

Which of the following are considered issues in public relations:

Promoting goodwill among the public to present a favourable image is known as:

The variables that are used when undertaking marketing strategies such as product and price is

An approach that is midway between mass marketing and individual marketing is known as:

Select factor/s that influence consumer behaviour:

Needs, purchasing frequency, loyalty status and shopping conveniences are variables of:

A market at which a product or service is primarily aimed is known as a:

Enticing a customer to buy additional or more expensive items is referred to as:

The internal or external stakeholders potentially affected by the actions of a business is:

A narrow segment that aims to provide products to specific buyers of products is known as a :

Which factor/s is considered important when referring to market concepts:

Focusing on customers and potential customrs and clients is referred to as:

Which of the following is an example of oral comunication:

A manager speaking to an employee regarding inappropriate attire is an example of:

Emphasis on the product and product image is an example of:

Select one or more strategies for an effective communicator:

Select method/s to reduce communication barriers:

Based on the traditional organisation chart, select two of its top hierarchy of objectives:

A business providing financial support to a team or organisation for naming rights is known as:

Brochures, newsletters and signage are forms of:

Employees and managers of a business are cosidered:

Select one or more crisis management strategies:

A formal note being sent within an organisation, usually to employees is known as:

Sally walked away while being spoken to by her manager. This is an example of:

Objective/s of public relations is:

Which of the following is considered one of the four stages of marketing?

Communication between people or departments on the same level within a business is known as:

A process that provides the link between producers or providers of goods and services is:

Which of the following is NOT an objective of Public Relations:

Conducting activities aimed at influencing public officials & members of a legislative body is:

What are some strategies used to approach crisis siutations?

What are factor/s that measure the success of public relations?

Which of the following are considered marketing stratgies:

An unplanned situation that can potentially affect the image of a business is referred to as a:

Which of the following are considered attributes of a Niche Market:

Customers and competitors are reffered to as:

A range of variables that can be identified when defining a market to suit a customer is:

When 80% of business is generated by approximately 20% of the customer base, this is known as: