Marketing Mix 4 & 7

Question 1

Amazon online retailer: Which of the marketing mix elements is it?

Accepted Answer

place

Question 2

Though customers should be the target of all marketing efforts, they are not part of a marketing mix. [True/False]

Accepted Answer

True

Question 3

A unique prospect mix developed for a market segment is _______

Accepted Answer

target market

Question 4

Marketing has not changed much in the past 20 years. [True/False]

Accepted Answer

False

Question 5

Which of the following is NOT one of the 4 P's of the marketing mix ?

Accepted Answer

Personality

Question 6

Marketing is about satisfying _______ and _______ . (pick two)

Accepted Answer

Needs, Wants

Question 7

A marketing mix is the blending of which marketing elements?

Accepted Answer

product, price, distribution, and promotion

Question 8

The term Marketing refers to ______ (best answer)

Accepted Answer

A philosophy that stresses customer satisfaction

Question 9

In what ways does Marketing benefit our society?

Accepted Answer

Makes our lives better, Encourages trade

Question 10

Which of these is not an added 'P' in Services marketing?

Accepted Answer

Profit

Questions 10