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MKT-315 Final Part 2 Flashcards | StudBud
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MKT-315 Final Part 2
MKT-315 Final Part 2
25 terms
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StudBud Administration
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20 plays
Ennis Wendi
Flashcards
25 cards
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Practice quiz
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Questions
25
Answers
1
A shop owner incorporates a(n)_____________ within a webpage to entice customers to buy a bike.
Order Getters
Full Service Retailer
Content Marketing
Call to Action
2
What act involves unfair pricing practices favoring larger retail stores over smaller stores?
Milton Friedman Act
National Security Act
Robinson-Patman Act
Pat-Tillman Act
3
Use of web pages, sponsorships, press releases, special events...
Public Relations
Audience Developement
Appeal Advertising
Social Media
4
The Equation: "(Gain from Investment – Cost of investment) / Cost of Investment" is for?
Price of Elasticity Demand
TVC
ROI
TFC
5
When a manufacturer focuses IMC on final consumers, they are applying a __________ strategy.
Push
Pull
6
A percentage discount off list price to members within the distribution channel in B2B sales.
Export Capacity
Trade Allowances
Taxes
Tariffs
7
In order to provide customers a chance to try the product, companies offer _____________.
Samples
Testimonials
Coupons
Premiums
8
Pricing products low enough to put competitors out of business is called...?
Hustling
Competitive Pricing
Predatory Pricing (illegal)
Social Darwinism
9
Advertising a very cheap item to get customers in the store to buy other things is called...?
Activating the Sales Force
Hood Winking
Psychological Pricing Strategy
Bait and Switch
10
The sales person must ask the customer for their business. In the sales process, this is called
Presentation
Prospecting
Follow-up
Closing Step
11
What is the price elasticity of demand?
Measurement of Raw Materials
Measurement of Price Sensitivity
Measurement of Product Demand
Measurement of International Economics
12
An effective integrated communications and promotions program starts with_______________.
Competitive Parity
Decoding
Encoding
Discovering The Target Audience
13
Percentage change in quantity demanded/ Percentage change in price - calculates?
ROI
TFC
Price Elasticity of Demand
TVC
14
Theory that maximum value of item is restricted by the cost of equivalent substitutes in market
The Theory of Substitutions
Theory of Replication
Milton Friedman's famous maxim
Creating the Sales Action Plan
15
When a website includes a page to share positive reviews of the prod/svc, these are called...
Testimonials
Content Marketing
A/B Testing
Audience Development
16
When a few firms dominate the market
Oligopoly
Monopoly
17
Manufacturers ask customers to try their products and free or minimal cost items, this is...
Gift with Purchase
Coupons
Sales
Premiums
18
Costs that are independent of the quantity of goods produced, like rent and utilities...
Fixed Costs
Variable Costs
Marginal Costs
Final Costs
19
During what step of the selling process is the value of the offering discussed?
Presentation
Prospecting
Approach
Close
20
Examples for ______ _______ include: telemarketing, product catalogs, kiosks, and internet.
Indirect Marketing
Omni Directional Marketing
Direct Marketing
Multichannel Marketing
21
(Change in Total Revenue) / (Change in Quantity)
Break-Even Point
Marginal Cost
Dead Weight Loss
Marginal Revenue
22
In the break even analysis, at the point where vertical distance is largest between TR & TC?
ROI is optimized
Quantity demanded increases
There will be a deficit
Production is optimized and profitability peaks
23
Pricing products just below the next round/whole number is called what?
Odd Even Pricing
Skimming Pricing
Penetration Pricing
Loss-Leader Pricing
24
For businesses with investors, their social responsibility is to...
Serve the Community
Make a Profit
Ensure production is "green"
Philanthropic
25
When a consumer is reading an ad and their phone rings, this unplanned event is called...
Sound
Noise
