Marketing Dynamics - Chapter 1

Question 1

What is a consumer?

Accepted Answer

A person who buys products or services and uses them

Question 2

Basic skills include social media knowledge, software skills, systems skills

Accepted Answer

False

Question 3

Successful people usually have no plans for achieving that goal; they are just lucky

Accepted Answer

False

Question 4

The functions of business are production, finance, marketing, and management

Accepted Answer

True

Question 5

The word market comes from the Latin word mercaris, which means

Accepted Answer

to trade

Question 6

Career area included in career clusters that consist of careers from entry-level to experience

Accepted Answer

Career Pathway

Question 7

Learning about marketing also helps you learn how to market yourself

Accepted Answer

True

Question 8

Marketing efforts cannot do which of the following?

Accepted Answer

Balance the accounting books.

Question 9

Something necessary for survival, such as food, clothing, and shelter

Accepted Answer

need

Question 10

Something a person achieves in less than one year

Accepted Answer

short-term goal

Question 11

Marketing is global

Accepted Answer

True

Question 12

For a goal to be measurable, the progress should be able to be tracked

Accepted Answer

True

Question 13

A realistic goal would be to become an astronaut right out of college

Accepted Answer

False

Question 14

All of the career pathways have marketing positions

Accepted Answer

True

Question 15

Which of the following is not a decision affected by marketing?

Accepted Answer

When to get up in the morning

Question 16

Something a person desires, but could live without, such as a new cell phone or vacation.

Accepted Answer

Want

Question 17

Anywhere a buyer and a seller convene to buy and sell goods.

Accepted Answer

market

Question 18

The term for all of the activitie involved in developing and exchanging products or services.

Accepted Answer

business

Question 19

The function of marketing is to meet needs and wants

Accepted Answer

True

Question 20

A general word for a category of activities is

Accepted Answer

function

Question 21

Consists of dynamic activities that identify, anticipate, and satisfy customer demand...

Accepted Answer

marketing

Question 22

People are more likely to buy from companies they know nothing about

Accepted Answer

False

Question 23

The average worker spends eight percent of his or her day working.

Accepted Answer

False

Question 24

Specific, measurable, attainable, realistic, and timely goals.

Accepted Answer

SMART Goal

Question 25

Marketing positions account for what percentage of all jobs in the United States

Accepted Answer

Between 25-30 percent

Question 26

A term for jobs in a business field requiring education, training or skills

Accepted Answer

Profession

Question 27

An enry level position is usually a person's first or beginning job.

Accepted Answer

True

Question 28

Which of the following is not the responsibility of a marketing professional

Accepted Answer

Creating legal briefs

Question 29

Marketing does not help businesses or increase profits.

Accepted Answer

False

Question 30

Studying ______ is a good starting point to see where your interest lie.

Accepted Answer

the career clusters

Marketing Dynamics - Chapter 1

Questions 30

Marketing Dynamics - Chapter 1

Questions 30