Marketing Test 1 Review

The price of an item in dollars may be different from the value it has to an individual. 

Marketers study what customers want and need, then they _____.

The marketing function, ____, is also called marketing research.

Promotion focused on promoting a positive image of the company is called: 

Adding value to a product is how marketers say "adding utility". 

Everyone who needs or wants a product is part of the market for that product. 

The selling function supports the marketing concepts by:

The marketing function that specializes in developing goods and services is called: 

Distributino includes marketing which of the following tasks.

A customer takes clothes to the dry cleaner to be cleaned Which util. is dry cleaning providing

The customer is the focus of the marketing mix. 

Resellers that buy products to sell to other businesses are called:

All of the following are terms for the biz market EXCEPT:

A store policy states "We accept only cash."  What utility does this policy affect?

Which of the following is NOT one of the uses of money?

A coffee shop decides to open at 5AM to accommodate early commuters. Which utility?

Sole Proprietorship offers the biz owner the most profit with the least responsibility. 

A factory turns steel, plastic, and glass into a car.

Which type of business customer is a construction company?

A need is different from a want in that a need _____.

Getting more ice cream delivered when the store is running out part of this marketing element:

Which is NOT a definition of the term consumer? 

The management function of a business can be described as:

Segmenting a market makes it easier for marketers to follow the marketing concept and satisfy

A furniture store provides delivery.  Which utility? 

Everyone in a mass market has similar wants and needs for a particular product.

The role of marketing is to:

Customers needs and wants are affected by changes in the econ, tech, & social trends. 

The role of the production function in a biz is to:

The main purpose of market segmentation is to:

A TV, TV repair, and a TV message to buckle your seatbelt are all examples of? 

Which type of business customer is the state legislator?

Money makes exchanges easier than barter because money:

The consumer market is sometimes referred to as:

A business customer uses the products it buys for all of the following reasons EXCEPT:

The marketing concept also says that businesses should satisfy customers even if that means - %

Marketers change the products they offer in order to:

Marketing focuses on the customer because:

The same marketing mix can meet the needs of ALL customers.

The three forms of biz ownership are:

You buy a gift for a friend.  Your purchase is part of which of the following markets?

A store provides demonstrations on how to use a new kitchen appliance. Which utility?