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BCS Exam 3 Chapters 7 and 8 Flashcards | StudBud
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BCS Exam 3 Chapters 7 and 8
BCS Exam 3 Chapters 7 and 8
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Answers
1
Which is a key advantage of building a community of practice or a community of interest within the organization?
Employees can "jell" after a merger or reorganization
Employees can connect with experts from other areas of the organization
Information is delivered in a timely manner
The workforce is less integrated
2
What is the best-known social network for career networking?
Career World
LinkedIn
Craigslist
Facebook
3
Which of the following is one area of ethical concern on a content curation site?
Presenting someone else's content as yours
Targeting a specific audience
Incorporating articles, video, and other media
Filtering materials
4
Which of these short-message technologies now rivals or exceeds email usage in many companies?
Web content
Wikis
Podcasting
Messaging
5
Which of the following is an advantage of using email for business communications?
It allows for an immediate response
It no longer needs to be private
It is universal
It is instantaneous
6
Which of the following is a good way to counter online misinformation about your company or its products?
Respond to misguided remarks on Q&A sites with correct information
Write a blog post explaining how careful your company is
Show the product using virtual reality
Repeat information constantly
7
Which of the following website tools can you use to stand out as an expert in your field?
FAQs
An authentic voice
Content curation
A statement on ethical issues tied to a website
8
Which of the following should be encouraged in a collaborative wiki environment?
Removal from group if there is disagreement
Complete agreement
Limited discussion before decision making
Respectful discussion and disagreement
9
Which of the following is an important goal when producing an email message?
Simplicity
Email signatures
Damage control
Revisions
10
Which of the following would be a good use of a microblog post?
A teaser with a link to the full blog
Q&A forums
An in-depth summary
Corporate policy
11
Which of these is a key difference between a blog and a microblog?
Purpose
Audience
Character count
Timing
12
What's created when people engage in similar work and share enthusiasm for their field of expertise over social network?
A brand community
On-site collaboration
A community of practice
Reputation analysis
13
Which of the following is one of the differences between email for personal use and for business use?
Business emails are more formal
Business emails can be viewed on digital devices at any time
Business emails use emoticons
Business emails don't go to spam
14
Why is it important to post new material often and respond quickly to comments when writing a blog?
A corporate voice can be created
The blog will be ignored if it isn't kept current
To better incorporate product promotion
You will lose the personal style that makes the blog unique
15
Which of the following is one of the drawbacks of social media for business people?
Limited control over messages
Having to be transparent and honest
The amount of time it takes to maintain a site
The inability to respond to comments
16
Which of the following is the best choice for lengthy or complex private messages?
Email
Acronyms
A secure channel
Instant messaging
17
In which type of social network site do users contribute most or all of the content?
Virtual reality sites
User-generated content sites
Content curation sites
Content submission sites
18
Which of the following is one of the greatest appeals of social media?
Less interaction between users
The feeling of conversation
Fewer rumors in the marketplace
Improved sales pitches
19
Why is it important to make it clear what you are asking for when sending an email message?
Businesspeople get hundreds of emails a day and have to prioritize.
To eliminate distractions caused by font, color, and type
To prevent the message from getting too long or complex
People are likely to ignore the message if required action is unclear
20
In a professional setting, when would the use of an emoticon be most appropriate?
When you don't want to hurt someone's feeling
When the message is being sent to those outside the organization
When communicating with close colleagues
When the communication is formal and internal
21
If an audience is overwhelmed with digital content, which of these distribution methods could help a message stand out?
Print
Email
Podcast
Tweet
22
When posting status updates and announcements on social media, what types of information should you include?
Updates the reader will find useful
Updates that only you find especially interesting
Updates that include teasers
Updates with trivial information
23
Which of the following incorporates game-playing concepts in apps and web services?
Gamification
Location-based services
Wearable technology
Augmented reality
24
Which of the following is considered to be one of the most important sections of the email?
Subject line
The list of those being copied
Signature block
Date
25
Which of these is a wise way to respond to criticism posted on social media?
Use it as valuable feedback
Assume the person will retract the message after issue has been resolved
Have others post more positive feedback
Ignore it
26
Which of the following should be one of the key parts of developing a social media strategy?
Get involved and stay involved in the conversation
Products and services should be promoted directly and often
Remember it is a lecture or sales pitch
Write in the same formal style used for other business communications
27
Which of the following is an audio or video option for replacing newsletters, training courses, and other communication
Wikis
Content sharing sites
Podcasts
Blogs
28
How can a social network help an organization with its staffing needs?
By using the network to recruit candidates and subject-matter experts
By monitoring communities of interest
By building communities of practice
By connecting with sales prospects
29
Which of these corporate blogs is likely to maintain reader interest the longest?
A blog about new products being released
A blog about using a company's products more effectively
A blog about the presidential election
A blog about customer challenges with particular products
30
What is content marketing?
Answering questions from buyers
Providing free, valuable information to a community
Making sure marketing efforts are satisfying for everyone involved
Heavily advertising new blog content
31
How can you help an email subject line capture the audience's attention?
Highlight keywords or phrases using color or bold
Make it long and detailed
Make it informative and compelling
Leave it blank
32
Which of the following can be used to help blog readers find additional posts on a topic?
Clouds
Augmented reality links
Tags
Headlines
33
What can be done to develop a more effective email message on the first attempt?
Proofread the message
Use a signature block
Plan the message
Incorporate appropriate emoticons
