Mid term

“Touch-sensitive display” is an example of a:

Contractions generally make writing more:

Skimming is the practice of:

SEO refers to:

Developments in the industry, discussions in social media groups, and community events are all examples of:

Good body copy:

A payroll services company selling its software to another company is an example of a:

Icons are strong replacements for CTAs.

Syntax refers to sentence structuring.

When creating trust in digital marketing content, which of the following is the most effective tactic?

Compelling value:

“Keep your family safe” is an example of a:

“Your customers are the core of your business” is an example of the:

The sentence “The copy for the new campaign was drafted last week” is written in the passive voice.

Saccades and Fixations are terms most associated with:

What is the final stage of content development?

When writing for digital devices, marketers should avoid writing long chunks of text.

Customer testimonials cannot be trimmed or edited to better fit body copy.

“Customers are the core of any business.” Is an example of the:

The content edit is the first step of the editing process.

Jargon is:

The ideal length for a sentence in web copy is around 100 words.

Which of the following sentences use passive voice?

Choose the correct order for the following pieces of content.

Digital marketers cannot add CTAs to social media posts.

Most readers' default method for screen reading follows a pattern known as the:

Body copy achieves many of the same goals as headlines, but with more depth.

Which of the following is a good practice when creating a great headline?

Psychographics include characteristics such as:

Marketers should end every sentence with a transition word to lead their reader into the next sentence.

Brand awareness social media ads useful for attracting users at the ________ stage of the customer journey.

Sub-headlines can:

Web pages, social media, and e-newsletters are all examples of:

The acronym SERP refers to:

The sentence “Mark wrote the copy for the new campaign” is written in the passive voice.

Rather than running with the first idea that comes to mind, good digital marketers:

Tunnel vision refers to written work that is too narrowly focused on a specialized audience.

In digital marketing content, key ideas should stand out, be repeated, and be reinforced, with elements such as:

In the sentence “Businesses need customers,” “Businesses” is the subject.

Headlines should include a minimum of two product benefits.

A company that sells its product directly to individual buyers is an example of a:

Which of the following is a strong body copy writing technique?

B2B and B2C customer goals are usually similar.

People who have expressed clear interest in a product or service are known as:

The best people to ask for feedback on headlines are:

When editing in Google Docs, changes are:

Plain language is generally the desired form of expression in online writing.

HubSpot, WordPress, and Zoho are examples of collaborative writing tools.

Generally, marketers should edit for mechanics after editing for content.

Body copy should not give all the important information at the beginning because:

PPCA refers to:

“Read more,” “get started,” and “add to cart” are all examples of:

Change, modify, and transform are examples of:

Which of the following is an example of a gerund:

Google Docs is free for businesses to use.

Raise caps and drop caps are a useful tactic to draw readers’ attention from the headline to the body copy.

What is one reason why digital readers often skim and scan?

Headlines must:

Benefits are some of the most persuasive body content because they:

In MS Word, editors can see both original and edited content when they use the: