Uses of online services

Question 1

An online retailer stores the transactional data from purchases made on its site. How might the retailer use this data?

Accepted Answer

To allow the business to track the delivery of products sold to customers., To identify customer spending habits to better target their marketing.

Question 2

Bruno is considering whether to use online banking. What would be a benefit to him of doing this?

Accepted Answer

He can manage his finances 24/7.

Question 3

Which of the following are disadvantages over the use of online collaborative working?

Accepted Answer

The increased reliance on the business’ internet connection., The danger of individuals writing over each others changes.

Question 4

Harry would like to book a hotel. Which of the following would be benefits of doing this online ?

Accepted Answer

Customers can make bookings 24/7 from wherever they are., Customers can compare prices of bookings quickly.

Question 5

Which of the following are concerns over online targeted marketing?

Accepted Answer

Privacy concerns over the use of data to display embarrassing adverts., It can lead to impulse purchases that individuals cannot afford.

Question 6

Collaborative working can make a business more efficient as employees can work together from different locations.

Accepted Answer

True

Question 7

Marcus used online services for accessing the news. What might a drawback of this be

Accepted Answer

It’s difficult to identify genuine news as there is a lot of fake news.

Question 8

Ole uses streaming services for entertainment. What benefits are there for using this?

Accepted Answer

He can access his tv shows/music whenever we wants., He can access a huge variety of entertainment.

Question 9

What two types of data are commonly used in targeted marketing?

Accepted Answer

Transactional Data, User Profile Data

Question 10

The retailer would like to train some of its employees. What would be a benefit of using online education & training?

Accepted Answer

Employees can learn in their own time

Question 11

Dropbox, Outlook.com & Google Docs are examples of what type of online service?

Accepted Answer

Productivity

Question 12

What would be a disadvantage of the online retailer storing their transactional data online?

Accepted Answer

The data could potentially be hacked and stolen/modified

Question 13

A retailer is thinking of setting up a website to sell its products. What would be a benefit of this to customers?

Accepted Answer

They have a much wider range of choice., They can do their shopping when and where it suits them.

Questions 13