Rhetorical Devices

Use of famous people to sell a product.

A belief about an entire group of people (gender, race, religion) that is often untrue.

Appeal to people’s emotions through storytelling.

Taps into people's compassion (feelings) for others.

The group expected to be interested in a product.

The art of speaking and writing persuasively.

Use of laughter/humor to make the product memorable.

Techniques writers and speakers use to make their argument more persuasive.

The main argument a writer is making (what are they trying to change?)

Taps into people's desire to belong

Attempt to convince the audience by appealing to the reputation of a famous person, but they are NOT an expert.

An incorrect argument that is not based on strong evidence. Think: “FALSE THINKING”

Use of repeated words to gain audience attention and make advertisement memorable.

An argument that contradicts (against) the writer's main argument.

prefering some ideas over others. Example: supporting WGMS over Frank Seale because you attend the school.