Which of these social media promotions is MOST LIKELY to lead to direct incremental sales for a shoe manufacturer?

A clearance campaign including deep product links

Which of these best defines real-time data?

Information that is delivered immediately after collection

What is the key benefit of relationship marketing?

Provides opportunities for cross-selling

Which of these best defines the Place element of the 7 Ps?

The channels selected to advertise your products and services

Why is it important for different functions of a business to share digital marketing data?

Digital and social media marketing effectiveness is optimised

Which of the following is MOST LIKELY to negatively impact a company’s reputation?

Failing to meet stakeholder and customer expectations

What is a copywriter responsible for?

Creating written content in the voice of the brand

What's the most important reason to review a client brief once work is complete?

To ensure requirements have been met

Which of these is the correct definition of click-through rate?

Users who click on a specific link : total users who view a page

Which of these best defines the Promotion element of the 7 Ps?

Techniques to raise awareness of products and services

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BCS Marketing Principles Exam Prep

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Questions 20

Answers

1
Which of these social media promotions is MOST LIKELY to lead to direct incremental sales for a shoe manufacturer?
A clearance campaign including deep product links
A video showing the shoe manufacturing process
A brand awareness campaign featuring sustainable materials
A quiz to establish prospective buyers preferred styles and colours
2
Which of these best defines real-time data?
The process of analysing data gathered from all sources
Information that is delivered immediately after collection
Information that is based on social media listening
Information that is gathered from customers using mobile devices
3
Which of these things does relationship marketing concentrate on?
Building customer loyalty
Individual sales
Sales through partners
Acquisition of customers
4
Which of the following is NOT a channel for customer acquisition?
Target Audience
Email
Social Media
Website
5
What is the key benefit of relationship marketing?
Provides opportunities for cross-selling
Less management needed for existing customers
Makes it easier to manage customers
Focus for generating new ideas
6
Which of these best defines the Place element of the 7 Ps?
The physical locations where a business is located
The physical locations of the target audience
The page on a website where a customer is directed to
The channels selected to advertise your products and services
7
Why is it important for different functions of a business to share digital marketing data?
Digital and social media marketing effectiveness is optimised
Digital marketing specialists do not understand other business functions
Only certain functions will have digital marketing skills
Each function has its own activities requiring its own data
8
When creating a campaign, which of these is the most important to identify?
Competition
Sales Channels
Marketing Channels
Target Audience
9
Which of the following is MOST LIKELY to negatively impact a company’s reputation?
Constant interaction with customers on social media
Failing to meet stakeholder and customer expectations
Encouraging external parties to publish brand references
Failing to monitor online digital conversations adequately
10
In a team that contains all these, who is MOST LIKELY to plan content and delivery using tools like Hootsuite?
Content Manager
Web Developer
Marketing Manager
Social Media Manager
11
What is a copywriter responsible for?
Creating written content in the voice of the brand
Managing the wider team in all things creative
Creating all types of online content
Managing the results of a campaign
12
Which of these doesn't belong in the customer lifecycle?
Conversion
Acquisition
Research
Reach
13
What's the most important reason to review a client brief once work is complete?
To review development wireframe
To ensure work has been logged
To ensure requirements have been met
To agree deliverables
14
Which of these best helps to align target audiences to strategies and tactics?
Content Development
Customer Comms Strategy
Segmentation
Social Listening
15
Which of the following would NOT influence communication styles?
Target Audience
Geographic Segment
Channel Used
Product or Service
16
Which of these is the correct definition of click-through rate?
Users who click on a specific link : total users who view a page
Users who click on a specific link : total number of pages on a website
Users who visit a webpage : total number of users who buy online
Visitors to a website from social media
17
In which stage of the product lifecycle would a 'product extension' most likely occur?
Decline
Growth
Maturity
Launch
18
‘A website visitor becoming a paid customer’ describes which phase of the customer lifecycle?
Conversion
Acquisition
Reach
Retention
19
Which of these best defines the Promotion element of the 7 Ps?
Techniques to raise awareness of products and services
The value proposition added to products and services
Types of product or service discounts offered online
Types of advertising channels used in a campaign
20
Which of the following is NOT a market segmentation category?
Psychographic
Demographic
Atmospheric
Geographic

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