MARK 323 Final Exam Review_Spring 2025

Question 1

TV and radio are considered broadcast media.

Accepted Answer

True

Question 2

SEO is a paid marketing tactic.

Accepted Answer

False

Question 3

SEO is a paid marketing tactic.

Accepted Answer

False

Question 4

Traditional marketing emphasizes a two-way conversation with consumers.

Accepted Answer

False

Question 5

What is a benefit of podcasts for IMC?

Accepted Answer

Targeted loyal audience

Question 6

Direct marketing always requires face-to-face contact.

Accepted Answer

False

Question 7

Demographic segmentation includes age and income.

Accepted Answer

True

Question 8

What is a key goal of PR?

Accepted Answer

Build trust and goodwill

Question 9

Which of the following is an Out-of-Home ad?

Accepted Answer

Billboard

Question 10

Copywriting is designed to inform the reader, not persuade.

Accepted Answer

False

Question 11

Direct mail is part of digital marketing.

Accepted Answer

False

Question 12

Which of the following is a campaign budgeting method?

Accepted Answer

Objective and Task

Question 13

Traditional marketing encourages two-way conversations.

Accepted Answer

False

Question 14

What is the goal of campaign measurement?

Accepted Answer

Understand success and improve future efforts

Question 15

What is an example of an emotional appeal ad?

Accepted Answer

ASPCA ad showing animal rescue

Question 16

Print media is outdated in IMC strategies.

Accepted Answer

False

Question 17

What is an example of an emotional appeal ad?

Accepted Answer

ASPCA ad showing animal rescue

Question 18

Direct mail is part of the digital marketing mix.

Accepted Answer

False

Question 19

IMC stands for Integrated Marketing Communication.

Accepted Answer

True

Question 20

What is the first step in the creative process?

Accepted Answer

Research

Question 21

Which is an Out-of-Home ad?

Accepted Answer

Billboard

Question 22

A buyer persona is an ideal customer profile.

Accepted Answer

True

Question 23

What is the goal of campaign measurement?

Accepted Answer

Understand success and improve future efforts

Question 24

Direct marketing always needs face-to-face contact.

Accepted Answer

False

Question 25

SMART objectives are realistic and time-bound.

Accepted Answer

True

Question 26

Advertising can use humor or fear.

Accepted Answer

True

Question 27

Which platform is typically used for PPC?

Accepted Answer

Google Ads

Question 28

What does a buyer persona represent?

Accepted Answer

Ideal customer profile

Question 29

What is a key goal of PR?

Accepted Answer

Build trust and goodwill

Question 30

Campaign calendars help teams stay aligned and accountable.

Accepted Answer

True

Question 31

Print media has no place in modern IMC strategies.

Accepted Answer

False

Question 32

The marketing funnel includes TOFU, MOFU, and BOFU stages.

Accepted Answer

True

Question 33

What is the first step in the creative process?

Accepted Answer

Research

Question 34

Which is NOT a form of direct marketing?

Accepted Answer

Magazine ad

Question 35

Which of the following is NOT a form of direct marketing?

Accepted Answer

Magazine ad

Question 36

Dashboards are used to visualize marketing data.

Accepted Answer

True

Question 37

Dashboards visualize marketing data effectively.

Accepted Answer

True

Question 38

Advertising appeals can include humor, fear, or scarcity.

Accepted Answer

True

Question 39

SMART objectives are Specific, Measurable, Attainable, Realistic, Time-bound.

Accepted Answer

True

Question 40

Public Relations only includes press releases.

Accepted Answer

False

Question 41

Which is a campaign budgeting method?

Accepted Answer

Objective and Task

Question 42

A positioning statement includes target market and promise.

Accepted Answer

True

Question 43

A positioning statement should include the brand's target market and its promise.

Accepted Answer

True

Question 44

What is the main benefit of IMC?

Accepted Answer

Consistent brand message

Question 45

IMC stands for Integrated Marketing Communication.

Accepted Answer

True

Question 46

Campaign calendars help teams stay aligned.

Accepted Answer

True

Question 47

The marketing funnel includes TOFU, MOFU, and BOFU.

Accepted Answer

True

MARK 323 Final Exam Review_Spring 2025

Questions 47

MARK 323 Final Exam Review_Spring 2025

Questions 47