4.04 Sales Promotions

A sales promotion activity that shows a product in use.

Consumers play a game associated with the promoted product.

a producer promoting its products directly to the ultimate consumer or industrial user.

 Nicknamed swag, articles of merchandise (often branded with a logo) - used in marketing.

Uses a family of standard web feed formats to publish frequently updated information.

A set of articles and pictures provided to the media in order to obtain publicity

A promotional strategy that involves a producer promoting its products to intermediaries.

The webpage on a website from which media can obtain electronic copies of press releases.

A partnership in which a company pays a fee to affiliate itself with a team, league, or event.

A game of chance in which a customer wins a prize.

This is when marketers offer financial assistance in the form of advertising money.

A business's efforts to create goodwill between it and the people in the community.

Advertising funded by two or more destinations and /or suppliers.

A return of part of the price a customer pays for a good or service

 Printed certificates which entitle the holder to a reduced purchase price.

Allow consumers to obtain lower prices by exchanging something the customer possess.

Events where businesses display/demonstrate their products to build sales leads and interest.

This is a press release which is written like a complete news story.

Promotional scheme where participants compete for prizes  - requires skill.

A manufacturer's incentive to wholesalers to actively market their products.

Specialized form of sales promotion that is found near, on, or next to a checkout counter.

Products that can be obtained without money.

Structured marketing efforts that reward, and encourage, loyal buying behavior.

Refund given by a manufacturer to a retailer who participates in a sponsored advertising.

An item a business offers free to the purchaser of a particular product.

Ongoing managing and planning of resources in the event that undesirable circumstances occur.

Free trial size of a product that is sent through the mail or distributed door-to-door.

Audio taped, or video taped matter about a book, event, person, product, or program.

Any happening arranged for a specific reason or occasion.

An in-person or personal appearance by someone of interest to the target market.

Incentive or premium aimed at getting the retailer/wholesaler to buy, stock or display a brand.

Advertising brochure or card inserted in a newspaper usually to serve as a reply coupon.