Intro, MAR3023, S21, Exam 2 review

Question 1

A perceptual positioning map shows where the brand is in consumers' minds on 2 dimensions.

Accepted Answer

TRUE

Question 2

In a(n) ___, one studies similarities & differences among consumers of 2 or more nations.

Accepted Answer

cross-cultural analysis

Question 3

In Maslow's Hierarchy, the bottom level is ___.

Accepted Answer

physiological needs

Question 4

When M&Ms sells bunny-shaped candy for Easter, this is ___.

Accepted Answer

occasions segmentation

Question 5

This is the most expensive stage of new product development…

Accepted Answer

commercialization

Question 6

If you want to buy a high-end sportscar, this would be a ___.

Accepted Answer

specialty product

Question 7

In ___, we expose actual products to potential consumers to see if they will purchase.

Accepted Answer

market testing

Question 8

In this stage of new product development, we create the prototype.

Accepted Answer

development

Question 9

JCPenney is part of the ___.

Accepted Answer

reseller market

Question 10

In ___, the marketer uses consumers' lifestyles for segmentation.

Accepted Answer

psychographic segmentation

Question 11

Deciders have formal or informal power to select or approve the final suppliers.

Accepted Answer

TRUE

Question 12

The third stage of the consumer purchase decision process is problem recognition.

Accepted Answer

FALSE

Question 13

___ is grouping buyers into segments that have common needs.

Accepted Answer

Market segmentation

Question 14

___ refers to how we can't touch/see/evaluated services before we purchase

Accepted Answer

intangibility

Question 15

An organizational buying objective to buy from minority or women-owned businesses

Accepted Answer

diversity

Question 16

Segmenting the market by income is ___.

Accepted Answer

demographic segmentation

Question 17

The ___ is an institution that sets rules to govern trade between members.

Accepted Answer

World Trade Organization

Question 18

In the buying center, ___ are members of the organization who will use the product or service.

Accepted Answer

users

Question 19

Modified rebuy is a routine purchase decision such as reorder without any modification.

Accepted Answer

FALSE

Question 20

___ are taxes on market offerings entering a country to raise prices on imports.

Accepted Answer

Tariffs

Question 21

An example of a(n) ___ situation is buying a house.

Accepted Answer

extended problem solving

Question 22

In classical conditioning, rewards are offered as positive reinforcement.

Accepted Answer

FALSE

Question 23

In ___, the firm only changes the promotion message for global consumers.

Accepted Answer

communication adaptation strategy

Question 24

Individuals who exert direct or indirect social influence over others.

Accepted Answer

opinion leaders

Question 25

Changing refrigerator colors for Chinese consumers is ___.

Accepted Answer

product adaptation

Intro, MAR3023, S21, Exam 2 review

Questions 25

Intro, MAR3023, S21, Exam 2 review

Questions 25