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Year 12 Media: Communication Theories Flashcards | StudBud
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Year 12 Media: Communication Theories
Year 12 Media: Communication Theories
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VCE MEDIA INFLUENCE - focusing on communication theories and key terms/dates.
Flashcards
54 cards
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Practice quiz
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Questions
54
Answers
1
Other than the The Payne Fund Studies Group the hypodermic needle theory was studied where else
Michigan State University
Glasgow Media Group
The Frankfurt School
Oxford
2
The agenda setting function theory is considered to be?
Active
Passive
3
Which statement best refers to the Semiotic Constructivist Theory?
None of the Above
Passive Audience
Autonomous Audience
Non-Linear Relationship
4
'Ways of conceptualising the relationship between the mass media & audiences.' refers to?
Hypodermic Needle Theory
Mass Media Theory
Media Influence
Communication Theories
5
The Uses and Gratification theory is considered to be?
Linear
Non-linear
6
George Gerbner devised which communication theory in the 1970s?
Reinforcement
Agenda Setting Function Theory
Cultivation Theory
Uses & Gratification Theory
7
Sociologist Joseph Klapperwrote about the Reinforcement Theory in which book?
The Effects of Mass Communication
Media Archaeology: Approaches, Applications, & Implications
Empire & Communications
Understanding Media Theory
8
Which communication theory focus on quantitate research as evidence?
Semiotic Constructivist Theory
Hypodermic Needle Theory
Uses & Gratification Theory
Agenda Setting Function Theory
9
The study of which event lead to the creation of the Agenda Setting Function theory?
Star Wars Movie Released
Watergate Scandal
1968 US Presidential Campaign
U.S. Pulls Out of VietnamWar
10
The Semiotic Constructivist is considered to be?
Linear
Non-linear
11
What decade did the Uses and Gratification theory come about?
1960s
1940s
1980s
1920s
12
The 'Kylie Effect' is best known as evidence for which communication theory?
Hypodermic Needle Theory
Cultivation Theory
Reinforcement Theory
Agenda Setting Function Theory
13
The uses and gratification theory is considered to be?
Passive
Active
14
The cultivation theory is considered to be?
Active
Passive
15
Which theory suggests that the television encourages a particular belief about society?
Semiotic Constructivist Theory
Cultivation Theory
Uses & Gratification
Reinforcement Theory
16
The 'study of signs' is known as what in media studies?
Signals
Connotations
Semiotics
Signifiers
17
Roland Barthes was best known for the study of which theory?
Semiotic Constructivist Theory
Reinforcement Theory
Hypodermic Needle Theory
Uses and Gratification Theory
18
How many traumatic incidents are there for every hour of television?
50
1
15
5
19
The Reinforcement theory is considered to be?
Linear
Non-linear
20
The hypodermic needle theory is considered to be?
Passive
Active
21
'Audience choose what types of media they consume and what they don’t' refers to what process?
Media Influence
Media Choice
Selection and Omission
Uses & Gratification
22
The semiotic constructivist theory is considered to be?
Passive
Active
23
Which theorist devised the Uses and Gratification Theory?
Harold Lasswell
George Gerbner
Donald Shaw
Joseph Klapper
24
Which communication theory best applies to Orsen Welles 'War of the Worlds' Radio play?
Hypodermic Needle Theory
Agenda Setting Function Theory
Reinforcement Theory
Cultivation Thoery
25
Which theorist was involved with the Reinforcement Theory?
Harold Lasswell
Donald Shaw
Joseph Klapper
Maxwell McCombs
26
Media has the power to select or omit information ‘on behalf’ of the audience in which theory?
Agenda Setting Function Theory
Reinforcement Theory
Cultivation Theory
Uses & Gratification Theory
27
'Socialising agents' applies to which theory?
Uses and Gratification Theory
Reinforcement Theory
Hypodermic Theory
Semiotic Constructivist Theory
28
In what year did the War of the Worlds Broadcast occur?
1918
1945
1952
1938
29
The cultivation theory was devised by Professor George Gerbnerin which decade?
1960s
1940s
1990s
1970s
30
Social media best relates to which theory of communication?
Uses and Gratification Theory
Cultivation Theory
Hypodermic Needle Theory
Agenda Setting Function Theory
31
Which is
NOT
a function of the Uses and Gratification Theory?
Correlation
Surveillance
Entertainment
Connection
32
Out of the following functions which was
later
added to the Uses & Gratification theory?
Entertainment
Cultural Transmission
Surveillance
Companionship
33
__ suggested a persons parents were most important in the development of their political belief
Harold Lasswell
Blumer, Katz & Gurevitch
Beck & Jennings
Joseph Klapper
34
'What the audience does with media rather than what the media does to the audience' refers to?
Media Influence
Mass Media
Reception Theory
Communication Theories
35
Which decade did the Hypodermic Needle Theory begin to be theorised in?
1940s
1920s
1970s
1960s
36
The following image best refers to which communication theory?
Hypodermic Needle Theory
Semiotic Constructivist Theory
Cultivation Theory
Agenda Setting Function Theory
37
The reinforcement theory is considered to be?
Active
Passive
38
What decade was the reinforcement theory created in?
1960s
1940s
1970s
1920s
39
The process of 'framing' is a significant aspect of which communication theory?
Cultivation Theory
Hypodermic Needle Theory
Agenda Setting Function Theory
Uses & Gratification Theory
40
The semiotic constructivist theory is which of the following?
Media Regulation
Audience Theory
Communication Theory
Evidence of Mass Media Consumption
41
What type of mass media is the basis behind the cultivation theory?
Radio
Television
Political Campaigns
News Programs
42
The use of Propaganda during WW2 is considered to be the use of which theory?
Agenda Setting Function Theory
Reinforcement Theory
Hypodermic Needle Theory
Semiotic Constructivist Theory
43
Children's programming averages how many traumatic incidents per hour?
5
0
50
20
44
Which video streaming service is most popular in Australia?
Presto
Stan
Quickflix
Netflix
45
Media regulation is very important when the audience is?
resistant
unselective
active
passive
46
Professor Maxwell McCombs and which other theorist devised the Agenda Setting function theory?
George Gerbner
Donald Shaw
Harold Lasswell
Joseph Klapper
47
Research at the Glasgow Media Group in 1976 lead to the further development of which theory?
Agenda Setting Function Theory
Semiotic Constructivist Theory
Reinforcement Theory
Cultivation Thoery
48
'Communication being relayed to large groups of people at one time' refers to which term?
Communication Thoery
Transmedia
Mass Communication
Mass Media
49
The Agenda Setting Function theory is considered to be?
Non-linear
Linear
50
Which country's citizens did the 'Imedi' News scandal fool into thinking Russia had invaded?
America
Poland
Georgia
North Korea
51
Autonomous audiences means that they are...?
passive
different
alike
active
52
The hypodermic needle theory is considered to be?
Non-linear
Linear
53
Which theory sees the media in only a positive way andignores the potential negative impact?
Reinforcement Theory
Uses and Gratification Theory
Agenda Setting Function Theory
Semiotic Constructivist Theory
54
Which of the following is NOT a socialising agent?
Wealth
Family
Occupation
Social Class
