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Chapter 1: World of Marketing Flashcards | StudBud
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Chapter 1: World of Marketing
Chapter 1: World of Marketing
10 terms
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StudBud Administration
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324 plays
Studying for the NOCTI exam
Flashcards
10 cards
F
Practice quiz
P
Host live
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Questions
10
Answers
1
An event such as the X Games creates an economic impact on the host city or area.
NONE
FALSE
NONE
TRUE
2
Which of the following is not part of the marketing mix?
PROFESSIONALS
PRODUCT
PRICE
PROMOTION
3
This kind of marketing is not directed toward specific groups:
MARKETING MIX
MASS MARKETING
TARGET MARKETING
ONLINE MARKETING
4
The value of all goods and services produced in a country is known as:
DNS
THE MARKETING MIX
GDP
4 P'S
5
A shoe repair shop is an example of:
manufactured goods
wholesaler
producer channel
service retailer
6
The sports and entertainment is not very profitable in the United States.
TRUE
NONE
FALSE
NONE
7
Marketing sports and entertainment is a local business.
TRUE
NONE
NONE
FALSE
8
A successful business will focus on its customers' needs and wants.
NONE
NONE
TRUE
FALSE
9
A target market is:
potential customers with shared needs who have the desire
all consumers
statistics that describe a pop. in terms of personal char.
a form of business ownership
10
Packaging can have a big effect on a product's success.
TRUE
NONE
FALSE
NONE
