Marketing Unit 1 Test Review

Question 1

Tom answered a short phone survey to rate cust service. an example of what marketing function?

Accepted Answer

Marketing Information Management

Question 2

Marketing plans communicate

Accepted Answer

All of the above

Question 3

What marketing function is described? Deciding how much to charge for goods and services

Accepted Answer

pricing

Question 4

Putting a market plan into action and managing it

Accepted Answer

implementation

Question 5

Discretionary income might be used to buy which items?

Accepted Answer

magazine subscription

Question 6

An expectation that reflects a marketing plan's objectives is called a(n)

Accepted Answer

performance standard

Question 7

Which of the following would be a product that is mass marketed?

Accepted Answer

Toilet Paper

Question 8

Planning, promoting, and distributing products

Accepted Answer

marketing

Question 9

A time frame will help determine if a marketing plan objective has been reached

Accepted Answer

True

Question 10

The "buy one get one free" strategy is an example of distribution.

Accepted Answer

False

Question 11

What does a miniature golf business provide to its customers?

Accepted Answer

a service

Question 12

Part of marketing plan that is study of the internal/external factors that affect strategies

Accepted Answer

situation analysis

Question 13

A marketing concept includes info such as ethnicity, age, income level, & geographic location.

Accepted Answer

False

Question 14

Part of a marketing plan that identifies target markets/sets marketing mix choices

Accepted Answer

marketing strategy

Question 15

Percentage of total sales generated by competing companies. → Market share

Accepted Answer

True

Question 16

A company's review of its staff, financial situation, production capabilities, & marketing mix

Accepted Answer

Company Analysis

Question 17

When performing a SWOT analysis, which of the following is not considered?

Accepted Answer

Product Analysis

Question 18

A consumer and a customer are one in the same

Accepted Answer

False

Question 19

Which economic utility increased when fast-food restaurants began accepting credit cards?

Accepted Answer

Possession Utility

Question 20

combo of geo, demo, psychographic data about a group of people can be used to create a customer

Accepted Answer

profile

Question 21

Informing, persuading, or reminding potential customers about a good or service is called

Accepted Answer

Promotion

Question 22

A marketing plan is a formal written document which directs activities for a specific time

Accepted Answer

False

Question 23

Information regarding ethnic backgrounds and household income facilitates market segmentation

Accepted Answer

True

Question 24

The added value of a product in economic terms

Accepted Answer

utility

Question 25

Includes concepts used to determine client needs/wants to influence purchasing decisions

Accepted Answer

selling

Question 26

Deciding how goods get into customers hands

Accepted Answer

channel management

Question 27

Political, economic, socio-cultural and technological are four areas that make up a

Accepted Answer

PEST Analysis

Question 28

A market includes people who share similar needs and wants, & can purchase a company’s products

Accepted Answer

True

Question 29

Involves using a single marketing strategy to reach all customers

Accepted Answer

Mass marketing

Question 30

4 basic strategies of marketing AKA the 4 P's: Product, Place, Price, and Promotion

Accepted Answer

marketing mix

Question 31

Businesses can use database technology to provide products to a specified target market

Accepted Answer

True

Question 32

A company's review of its customer satisfaction and feedback

Accepted Answer

Customer Analysis

Question 33

If I was creating a marketing campaign for Crayons, which age range would best target audience?

Accepted Answer

4-15

Question 34

Example of place utility is selling camping gear/clothing through catalogs mailed to people

Accepted Answer

True

Question 35

Time utility involves having a product available at a certain time of year or day.

Accepted Answer

True

Question 36

Tangible items

Accepted Answer

goods

Marketing Unit 1 Test Review

Questions 36

Marketing Unit 1 Test Review

Questions 36