Principles and Elements of Design

provides stability and structure to a design

principle of design governing how text and graphics line up with each other

things that will help you complete rules of art and design

defined by boundaries and are in geometric or organic form

the name of the color

Red and green are __ colors

Colors directly across from each other on the color wheel

what element?

The absence of text and graphics and provides visual breathing room for the eye.

refers to the surface quality, both simulated and actual, of artwork

Red, orange, and yellow are considered __ colors

blacks, grays, browns, tans, beiges, and whites are __ colors.

elements are arranged around a central point and may be similar

the purity (brightness or dullness) of the color

a color scheme thats uses one color from the color wheel

feeling of harmony between all parts of the work of art, which create a sense of completeness

lightness or darkness of a color

is used by artists to create dominance and focus in their work

a continuous mark made on a surface by a moving point

In _ balance the elements used on one side of the design are similar to those on the other side

An example would be big vs. small, black vs. white.

A hue with gray added to it

Red, yellow and blue

colors are any three colors which are side by side on a 12 part color wheel

what principle?

refers to dark and light

how small or large something is

what principle?

creates a mood within the piece and tells a story about the brand

In _ balance, the sides are different but still look balanced.

what principle?

what element?

are the tools used by an artist or designer to create an effective composition or design

A hue with white added to it

the path our eyes follow when we look at a work of art

visual movement from repeating elements

Yellow-orange is considered a ___ color