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Sp25 Chapter17 Out of Home Media Flashcards | StudBud
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Sp25 Chapter17 Out of Home Media
What are cons of outdoor advertising?
Which are emerging media?
Sp25 Chapter17 Out of Home Media
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1
Which are emerging media?
newspapers
VR
AR
Mixed Reality (MR)
2
What are cons of outdoor advertising?
Limited message capabilities
Visual pollution
Waste coverage
Ad blindness
3
Which of the following tasks can artificial intelligence, including generative AI, perform in advertising today?
Predict advertising campaign performance
Generate ad creative and copy
All of the above
Optimize ad budgets
4
Digital marketing is an outdoor advertising medium.
True
False
5
Which are various options in transit advertising?
Subways
Buses
Transit shelters
Taxi cabs
6
Trade shows and Exhibits are exhibitive media.
True
False
7
Social media is an outdoor advertising medium.
False
True
8
Marketers use this model to create packaging:
MAPS
GPS
All of the above
VIEW
9
What are pros for outdoor advertising?
Creative impact
Generate consumer action
Bigger audience
Bang for buck
10
Which are exhibitive media?
TV
Trade show booths
Product packaging
Facebook
