stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Marketing concepts(INGE10B AND INGE10C STUDENTS:TEACHER PETER) Flashcards | StudBud
Explore
/
Marketing concepts(INGE10B AND INGE10C STUDENTS:TEACHER PETER)
Marketing concepts(INGE10B AND INGE10C STUDENTS:TEACHER PETER)
20 terms
·
StudBud Administration
·
20 plays
#marketing #mkt #marketingconcepts
Flashcards
20 cards
F
Practice quiz
P
Host live
L
Questions
20
Answers
1
It takes into consideration the kinds of choice and preferences a customer base has
In-depth internal
In-depth survey
In-depth interviews
In-depth research
2
The world cup soccer for the Nike is an...
Target
Strength
Publicity
Opportunity
3
It involves interaction between one moderator and one respondent
Focus Grouop
In depth interviews
Observation
Surveys
4
What is SBU?
Stralegic Business Unit
Strategic Business Unit
Strength Business Unit
Strong Business Unit
5
What is the first step to do a good benchmarking?
Analyze inside the company and know what the problems are
Increase sales in the company
Copy companies’ strategies
Go to other company and buy something
6
There are two major techniques: through interaction and through no interaction
Observation
In depth interviews
Focus group
Survey
7
It is mainly based on collecting information from different sources
Secondary research
External sources
Primary research
Internal sources
8
What is the meaning of SWOT?
Strengt/ weakh/ thret/ opportunity
Strength/ weakness/ Threat/ Opportunity
Strength/ weak/ treat/ option
Strong/ week/ time/ other
9
What does positioning in the market mean?
When you develop a research plan
When you need to get more sales
When you want to improve to stand out from the competition
Being in the mind of consumers
10
KPIS (key Performance Indicators) must be _______ in order to be effective
Quantifiable
Important
Distractive
Businesslike
11
Internal attributes that are helpful to the organization to achieving its objectives
None
Opportunities
weeknesses
Strengths
12
Getting a group of people in a room or a place and asking them insightful questions
In depth interview
Survey
Observation
Focus group
13
External factors that help the organization achieve its objectives
None
Opportunities and strengths
Strength
Opportunities
14
External, factors, jeopardizing the objective
Weaknesses
Weaknesses and Threats
Threats
opportunities
15
What is the purpose of using mystery shoppers in a company?
None
to provide absolutely reliable business information
analyze the quality of the commercial service of employees
to let us know which brands are considered the best option
16
Collecting the information yourself
External sources
Internal sources
Primary research
Secondary research
17
What not to do , when doing market research?
Using only the veb research
Don’t do only primary market research
Giving consumers an incentive communicate with you
Using only the web research
18
Internal, attributes, harmful
threat
weakness and threat
strength
weakness
19
A list of items you need to verify, check or inspect, they are used in every imaginable field
Record
Report
Checklist
Survey
20
A ranking of a brand, product, or company. In terms of its sales volume.
Market Position
Competitive analysis
Sales Report
Benchmarking
