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Business Studies Marketing Syllabus Quiz Flashcards | StudBud
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Business Studies Marketing Syllabus Quiz
Business Studies Marketing Syllabus Quiz
20 terms
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Basic terms from syllabus Business Studies Marketing
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
What is the first 'I' of SMEIDI?
Identifying the marketing mix
Identifying target customers
Identifying marketing opportunities
Identifying target markets
2
4Ps + ______________, ___________________ and _____________________ = 7Ps
People, Processess & Physical evidence
People, Policies & Portfolios
People, Physical evidence & Philosophy
People, Power & Politics
3
Intensive, selective and _________________ channel choice.
extensive
exclusive
excellent
expressive
4
What are two elements of the promotion mix?
Advertising & Sales Promotion
Company logos & the media
Advertising & Social media
Skimming & Penetration
5
What is the 'D' of SMEIDI?
Developing marketing strategies
Developing market identity
Developing customer loyalty
Developing Product range
6
Developing a financial forecast is part of...
Consumer law
Situational analysis
Implementation, monitoring & controlling
Establishing market objectives
7
What word best describes the link between all key business functions?
Production
Shops
Sales
Interdependence
8
What term is associated with place and distribution?
Warehousing
Customisation
Packaging
Word of mouth (WOM)
9
Which two terms are listed in the syllabus under consumer law?
Price discrimination & warranties
Warranties and business courts
Deceptive markets & illegal TV ads
Implied conditions & quality assurance
10
Which term is not a marketing 'approach' listed in the syllabus?
Buying
Production
Marketing
Selling
11
Which term is not listed as a pricing strategy in the syllabus?
Prize Points
Loss leaders
Skimming
Penetration
12
What is the 'M' in SMEIDI?
Market objectives
Market research
Market segmentation
Market
13
What are two product marketing strategies?
Branding & E-marketing
Branding & Pricing
Advertising & Packaging
Branding & Packaging
14
Under 'role of marketing', what type of market is not listed in the syllabus?
Niche
Consumer
Stock
Mass
15
A situational analysis includes...
SWOT and ethical analysis
SWOT & Market researc
SWOT & product life cycle
Business & product life cycle
16
What is the 'E' of SMEIDI?
Estimate cost analysis
Establish market objectives
Estimate market objectives
Establish product range
17
Which term is listed as a factor influencing consumer choice?
Situational Analysis
Environmental
Economic
Global Economy
18
How much is a lamb kafta wrap in Campbelltown?
$9.50
$2.00
$4.50
$7.50
19
Which term defines 'standardisation' the best?
Niche
Unique
Different
Same
20
Ethics - _________, _____________ and good ____________ in advertising.
Truth, accuracy, taste
Fun, feelings, friends
Whatever, wherever, times
Laws, rules, policing
