Chapter 2 Quiz Review

What does the acronym SEO stand for?

True or False: One-to-many marketing is indirect.

True or False: A social media marketing plan DOES NOT need to be in place before your social media efforts begin.

If you decrease the number of new customers in your business, you are guaranteed to grow your business.

T or F: A key performance indicator is something you can measure-usually performance based- that helps evaluate success.

T or F: Marketing and advertising are the same thing.

What is the second step of the six-step process of a social media marketing plan?

T or F: Target Markets are identified groups of consumers who are most likely to NOT purchase your product or service.

A _______ is a web based technology that enables the development of social media.

What was the first search engine?

T of F: Most teenagers do NOT listen to social media advertisements.

T or F: One-to-One marketing is indirect.

What is defined as a way for businesses to interact with people (customers) online?

Which of the following most closely represents the percentage of marketing executives who DO NOT use social media?