MARKETING

As discussed in class, acquisition cost, margins, ________, and discount rate are the basic

While designing mobile websites content has to be prioritized over navigation because

what outcomes are used to measure the level of success of digital marketing activities?

Which among the following was not discussed as a key area of website design?

(i) Google Adwords (cost = Rs.1500, impressions = 12,000, clicks = 150, conversations = 10)

Crisis response strategies must start by assessing the cause of crisis

The activity of categorizing customers into different groups in order to manage them

The main characteristics of traditional marketing IS -----

As discussed in class, what is the best explanation for the existence of the attribution

One important parameter to evaluate the performance of email campaigns is using

While analyzing qualitative data using NLP based algorithms, the simplest method of

One of the main reasons for consumers to mark an email as spam is __

____ is the user experience that relates to the actual usage of the website

the bonus rate of the website can increase for all the following cases except

.......... is where everything right from search engine marketing to social media

In one of the sessions _______ was introduced as a method to evaluate

keywords in long tail characters by the following except....

In e-commerce shopping contexts, customers who browse some products on the platform

Which among the following is NOT a key advantage of email campaigns?

a method of marketing by electronic mail wherein the recipient of the massage consent..

which of the following is not an issue using digital resources for marketing activities

Marketing Myopia is a .................. that generally marketers face while

Amit spend 4500 rupees annually for online video streaming apps such as Amazon prime video

Which among the following is NOT a key advantage of email campaigns?

One of the attribution models discussed in class that allows to give different wights to

Tools of sales promotion that are used to trigger short term customer involvement or to build

To create Value is defining ......... to the customer

core elements that mobile marketing from traditional scope and response tracking

which among the following is method of offline keyword research

Using social media in unison to SEO methods is essential so as to

Amit spend 4500 rupees annually for online video streaming apps such as Amazon prime

which of the following refers to unsolicited electronic massage?

Keyword stuffing was discussed in class as a method of _______

Crisis response strategies must start by assessing the cause of crisis. The session on ORM

Attribution errors in digital marketing campaigns can lead to ___

Amount spent = Rs. 15,000, Impressions = 1,25,000, clicks = 2,500, and conversation = 375.

SERC standard for ...according to discussion in the lecture

You had planned two advertising campaigns, one on youtube and one using google

Which among the following cold be an appropriate KPI (Key Performance Indicator) to

Identifying market opportunities, developing and testing creative concepts, creating a media

Alt text is used in websites to help

which component of a digital stratey involves formats timing and platform spends?

Social media marketing helps marketers to engage in different activities

....is the act obtaining a desired object from someone by offering something in return.

Mobile marketing enables marketers to provide targeted content to customers in the middle

a print child hierarchy was discussed in class in the context of...

......is went for specific product backed by an ability to pay

In the class introducing e-commerce; Kirana stores, organized retail stores and online stores

Users will feel easy to use a website and satisfied from its usage if the design of the website

Marketing is the activities, set of institutions and processes that are involved in

The importance of analyzing quantitative data available in the digital and social media

which of the following is NOT a type of digital marketing activity?

Many mobile websites have opportunities to call the manufacturers service center by clicking

(i) Google Adwords (cost =Rs. 1500, impressions = 12,000, clicks = 150, conversations = 10)

The bounce rate of a website can increase for all of the following cases except

cost based pricing strategy is also called

(i) Google Adwords (cost = Rs. 1500, impressions = 12,000, clicks = 150, conversations = 10)

The main characteristics of traditional marketing : .......

As discussed in the context of search engine advertising, the search engine decides ad

Robot.txt was used in the context of...

the main characteristics to traditional marketing

A brand facing a crisis situation due to misinformation spreading in the market can choose to

Email campaigns which send emails to a list of customers who had consented to

An advertising model used in which advertisers pay their host only whan their sponsored...

.....is the father of modern marketing.

Some e-commerce companies focus on providing comparative information about different

One method of creating an online email database could include _____

field sales force is also called as

Marketing is process which aims at....

Study of human population in context of gender,race and occupation is called....

SEO was found to be a very important part of digital marketing due to the fact that __

Paid media on mobile platforms can be best illustrated by the following

Which among the following was NOT discussed as a benefit of e-commerce?

Many a times marketers use QR codes as part of their mobile marketing effort. Such QR are

Which among the following is most important while designing a mobile enabled website.