Sports and Entertainment Marketing

Question 1

Which of the following is a software that businesses use to plan modify, or customize products.

Accepted Answer

Computer-aided design

Question 2

Ultimate goal of all economic activity is

Accepted Answer

consumption

Question 3

which of the following products would likely use and exclusive distribution pattern

Accepted Answer

a large piece of farm machinery

Question 4

Leadership styles can be classified according to the leaders

Accepted Answer

Control over employees

Question 5

The importance to the business of employees' regularly performing housekeeping duties is to

Accepted Answer

present a favorable business image

Question 6

Katharine has been hired as a brand manager at a retail chain. Her career is in the area of:

Accepted Answer

marketing management

Question 7

When facing change you should always try to see the ____ involved

Accepted Answer

Benefits

Question 8

Buisnesses often use word-processing computer software to produce

Accepted Answer

detailed reports, memos, and contracts.

Question 9

Which of the following products would likely use an exclusive distribution pattern

Accepted Answer

large piece of farm machinery

Question 10

The purpose of the first paragraph of the letter of application is to

Accepted Answer

the purpose of the letter and the job you are applying for

Question 11

Valuing diversity means

Accepted Answer

Acknowledging difference as assets

Question 12

Which of the following characteristics is included in demographic segmentation?

Accepted Answer

income

Question 13

Why do some Governments require businesses to use specific accounting methods?

Accepted Answer

Provide external sources with accurate financial information

Question 14

If an employee is dependable, willing to learn and takes initiative the employee is likely to

Accepted Answer

Receive a promotion

Question 15

in addition to the wording in the questionnaire being clear, the wording should be

Accepted Answer

concise and objective

Question 16

Which of the following is true about a survey sampling plan

Accepted Answer

Represents a larger group

Question 17

Which of the following is an example of external data?

Accepted Answer

An article written by an industry expert

Question 18

Marketers are in charge of,

Accepted Answer

Studying and analyzing customer satisfaction

Question 19

Type of info about policies and procedures do employees extract from a internal business report

Accepted Answer

new personnel regulations

Question 20

Which of the following is an example of a business being flexible with its pricing.

Accepted Answer

Lowering prices during bad economic times

Question 21

why do businesses use budgets to estimate income?

Accepted Answer

plan purchases

Question 22

Which is a method of technological info gathering businesses use to enhance customer relation?

Accepted Answer

Customer registers on the company website

Question 23

Which of the following is NOT a concept related to the time value of money?

Accepted Answer

scarcity

Question 24

Which of the following is a component that is necessary for production of goods and services:

Accepted Answer

Natural Resources

Question 25

One good way to raise you level of self-esteem when it has dropped is to

Accepted Answer

Discuss your feeling with someone you trust

Question 26

When filing a tort against a business the plaintiff must establish that the defendant

Accepted Answer

breached the duty of care

Question 27

For economists in general and indicator of a strong and growing economy is a rise in

Accepted Answer

Spending

Question 28

What aspect of a computer system acts as a go-between for software and hardware applications?

Accepted Answer

Operating system

Question 29

Listeners can support and encourage a speaker by

Accepted Answer

maintaining eye contact

Question 30

Al priced a sweater for $35.00 the dollar amount of his purchase is $37.43 what type of tax?

Accepted Answer

Sales

Question 31

self respect and respect for the rights of others are characteristics of ______ Behavior

Accepted Answer

assertive

Question 32

Which of the following is an advantage of using an online brokerage firm?

Accepted Answer

24 hour account access

Question 33

Which of the following is an example of an employee assistance program?

Accepted Answer

Career and Education planning

Question 34

What is an example of an ethical issue that may make it difficult for marketers to gather data?

Accepted Answer

Selling consumer information without consent

Question 35

The operations function consists mainly of activities that are performed on a ____ basis

Accepted Answer

daily

Question 36

Getting a good recommendation as an honest employee is most likely to help a worker to

Accepted Answer

Make a job change

Question 37

What two elements are necessary for effective two way communication to take place

Accepted Answer

sharing and understanding

Question 38

Which of the following is the least likely to cause firm to change its marketing strategies:

Accepted Answer

A stable economy

Question 39

Which of the following does NOT represent a guideline for proper business dress:

Accepted Answer

It is best to wear "loud" colors in clothing

Question 40

The aisles of a business should be kept free of clutter in order to prevent

Accepted Answer

customers from falling

Question 41

why do marketers continue to gather information?

Accepted Answer

The marketing environment is constantly changing

Question 42

What type of business records provide a company with info about the movement of its product

Accepted Answer

Inventory

Question 43

which of the following factors has the greatest effect on a consumer's buying behavior:

Accepted Answer

Cultural Influences

Question 44

When we face difficult people emotional intelligence helps us to

Accepted Answer

See the reasons people behave the way they do

Question 45

What is a common method of collecting research data that involves the use of questionnaires?

Accepted Answer

Mail survey

Question 46

Businesses make decisions regarding changes their product lines by analyzing data from their

Accepted Answer

sales invoices

Question 47

Which of the following has a private enterprise economic system

Accepted Answer

USA

Question 48

An increase in the amount of goods produced is an indication of economic

Accepted Answer

Growth

Question 49

Which of the following is not a reason to participate in a discussion

Accepted Answer

to declare your opinion

Question 50

What is one reason why many business are engaging in environmental monitoring?

Accepted Answer

To identify emerging trends

Question 51

One of the functions of a marketing research brief is to

Accepted Answer

Present an overview

Question 52

Which of the following intermediaries never actually owns the product it promotes and sells

Accepted Answer

agents

Question 53

Price discrimintation is legal in all of the following situations except when

Accepted Answer

Prices inhibit competition

Question 54

What is one way that many large businesses decentralize their purchasing operations?

Accepted Answer

Dividing the country into districts

Question 55

Why do many businesses use computer tech to manage marketing information?

Accepted Answer

To merge a variety of data into one date base

Question 56

The first step in the development of a new product is

Accepted Answer

Idea generation

Sports and Entertainment Marketing

Questions 56

Sports and Entertainment Marketing

Questions 56