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Final Exam Review: Sports and Entertainment Marketing Flashcards | StudBud
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Final Exam Review: Sports and Entertainment Marketing
Final Exam Review: Sports and Entertainment Marketing
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Final Review questions on the study guide
Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
Which of the following is part of the marketing mix?
price
product
promotion
all of the above
2
Organizations spend lots of money to learn about this.
profit of competitors
GDP
marketing concepts of competitors
needs and wants of potential customers
3
__ is any form of communication used to persuade people to buy products.
endorsement
consumer loyalty
promotion
convergences
4
High school, college, and recreational players are considered amateur athletes.
False
True
5
Public transportation helped advance sports and entertainment.
True
False
6
A _ is the legal protection of a creator's intellectual property or product.
royalty
patent
product tie in
copyright
7
These games were organized for the WW2 veterans with spinal cord related injuries.
olympics games
extreme sports games
paralympics games
international sports games
8
The _ product, or main product, includes the sports events, movie, stage show, or book.
endorsement
ancillary
core
vendor
9
The difference between sports and entertainment can be found in _.
product tie in
risk management
promotion
revenue stream
10
Which of the following pertains to a professional athlete?
receives salary
all of the above
may endorse products
ability to play the game well
11
The sports and entertainment industries are two of the most profitable industries.
True
False
12
Unauthorized ticket sellers, or _ affect pricing of sporting events.
risk management
piracy
sponsorship
scalpers
13
Profession athletes may be paid by cooperation as well as by the team organization.
False
True
14
Before business identified target markets to promote their products, this was more common
creating marketing concept plans
marketing identification
mass marketing
marketing mix
15
Only amateur athletes are allowed to compete in the Olympics.
False
True
16
Which of the following is part of the marketing process?
all of the above
development
distribution
promotion
17
_ is a goal of sports and entertainment marketing
cross promotion
convergence
risks
synergy
18
_ is the promotion of a company in association with a property.
endorsement
piracy
sponsorship
product tie in
19
Which of the following protects property ownership and intellectual property rights?
patent
trademark
copyright
all of the above
20
The Sports and Entertainment industries are the two most profitable industries in the U.S.
false
true
21
__ is the money left to spend after necessary expenses are paid.
discretionary income
profit
gross
revenue
22
In the 1980's, the skateboarders, and snowboarders of Generation X launch this style of sport.
professional sports
international sports
extreme sports
Americana sports
23
_ are unforeseeable events and obstacles that can negatively affect businesses.
vendors
royalties
risks
endorsements
24
Hosting the Olympic Games creates huge economic impact on a region before, during, and after.
False
True
25
To be profitable, businesses must focus their efforts on the customers needs and wants.
False
True
26
Which of the following is a Women's Olympic Event?
marathon running
all of the above
rowing
tennis
27
Which of the following is a national sporting event?
bike racing
soccer
all of the above
figure skating
28
This type of decision involves how the goods or services are communicated to the consumer.
marketing mix
marketing concept
demographics
promotion
29
Which of the following influences a sport consumer's decision to purchase goods or services?
gender
self-concept
family and friends
all of the above
30
Since the formation of this organization, new basketball stars like Lisa Leslie have emerged.
NBA
NFHS
NCAA
WNBA
