marketing s2 final exam review

______ is calculated by subtracting expenses from revenue

high quality, high priced products such as gucci use this pricing strategy

cost of delay has 3 companies. select all three:

product depth is the number of variations of a product a company offers within one product line. choose the best example

companies can build a positive by

a specific model, brand, or size of a product within a line of products

a well thought out vision communicates: (pick 2)

during which stage of product development do companies focus on evaluating future product concepts?

when competitors collaborate illegally to agree on certain prices to charge customers for a product this is known as:

what would be the best distribution method for water from the treatment plant to homes

in which phase of the product life cycle do sales and profits start to drop substantially

name the illegal pricing strategy: a company advertises very low prices they don't intend to sell to entice customers

brand element that incorporates unique symbols, colors lettering or designs such as the Nike swoosh or the google G.

in this phase of the product life cycle are companies focused on production and promotion

product width is the number of different product lines a company offers. which example best describes product width?

an _____ intermediary brings buyers and seller together. they do not take ownership of the products

a brand developed and owned by the wholesales or retailer such as great value or walmart.f

the benefits of selling directly to customers is that

when demand for a product goes up substantially prices usually:

companies that want to limit their distribution to high end retailers would use which type of distribution strategy

this pricing strategy is often used to gain market share when trying to break into an existing competitive market

a _____ is a model for a new product

the phases that a product goes through during their existence

pricing an item at or below cost to bring in customers into the store in hopes that they will buy additional items

when manufacturers combine brands to make a product, capitalizing on the popularity of both like doritos & taco bell

when a business charges different prices to similar customers in similar situations

southwest is positioned as a low fare alternative to their competition. what positioning strategy is used?

the method by which a product moves from the producer to the customer is the:

an advantage of using a retailer to distribute your products is

intangible products such as haircuts are known as

which would be the best transportation method for a heart transplant that needs to move from New York to LA

this is the most expensive form of transportation for products

this distribution strategy uses all suitable outlets to sell products

what would be the best transportation method to move cars detroit, michigan to phoenix, arizona

a _____ identifies a product as belonging to a specific company & recognizes the company's ownership of the brand

what type of branding incorporates characters such as tony the tiger or mr. peanut?

these companies store large quantities of products and sell them to other retailers

these are typically non-profit institutional markets wholesalers sell to

selling products on the internet is known as

combining complimentary products together to sell under one price

during which stage of product development do companies consider market size, potential sales, costs and production?

which of the four p's does distribution fall under?

retailers that have physical stores rather than online stores are known as

the cost of running your business is also called:

when a company leally allows another company to use its brand images, such as steph curry and under armor.

word, group of words or letters that represent a product or service such as hot wheels or tesla

a farmers market is an example of which type of distribution

amount added to the cost of a product to reach the selling price. ex) deca cookies cost .50 to make, we sell for $1

when sales revenue equals the cost of producing and marketing a product you have reached the

a companies percentage of total sales volume in given market. ex) coke maintains approximately 45% of soft drink market