persuasion

Word for word

prejudice in favor of or against one thing, person, usually in a way considered to be unfair.

appeal to an audience's heart and emtotions

a claim made to rebut a previous claim.

To provide evidence or argument that refutes or opposes an idea

Explain for make something clear by using examples

to briefly re-tell the main idea of a piece of writing in one's own words

the art of effective or persuasive writing. Uses of figures of speech and other techniques.