SM 6.02 Review

Which media schedule —allows the advertising to run steadily throughout the advertising period

An advertising campaign focuses on:

High cost, long term committment requirements & long lead time are disadvantages of

Relationship selling emphasizes

Geographically flexible, cost effective, & mass appeal r advantages of which advertising media

Which media employs "seeing is believing" but comes with a high cost:

Cooperative Advertising is –

This advertising media is highly portable but has no visual ability:

strategy that involves getting a product/service in a movie, TV show, radio program, video game

An advertising objective identifies

Institutional Promotion is used to:

Which media schedule —schedules ads heavily every other month or every two weeks

Creative decision include

The 4 parts of the promotional mix include:

Which media schedule —runs ads at certain times of the year?