S&E Unit 1

Walt Disney built his first amusement park, Disneyland, in this city.

In 1858, the first athletic event charging admission was held in New York City. What sport was played?

Which of the following was the first attempt to use athletics as a promotional tool for a product unrelated to sports?

Income remaining after tax payments, other mandatory charges, and expenses on necessities.

The richest contract in sports history was signed in 2019 for over $400 million. Who earned this contract?

Who was the first athlete promoted on a Wheaties cereal box?

Which company made Jesse Owens the first athlete to receive free apparel to use in competition as a promotional tactic?

A tangible item that satisfies a need or a want.

Pricing S&E products is similar to pricing traditional consumer products.

In what year did the city of Indianapolis host the Super Bowl?

In recent history, hosting the Olympic Games has been seen as an immensely profitable investment.

This city hosted both the original Olympics in 776 BC and the first "modern" Olympics in 1896.

McDonald's offering a happy meal toy from a recent Disney movie is an example of this promotional strategy.

This is the unauthorized use of an owner's or creator's copyrighted material and is common in the music industry.

This strategy is especially important for S&E companies because of the unpredictable nature of their product offerings.

Blue Ribbon Sports was founded in 1964 and is still around today but functions under a different name. What is it?

Which decade in America saw the greatest growth in the entertainment industry largely due to a booming economy?

Don Carter was the first athlete to receive a $1M endorsement deal. What sport did he participate in?

During this time period, the "Big Five" movie studios led the industry and produced classic movies like The Wizard of Oz

The advancements in accessibility of this in the early 1900s helped the entertainment industry grow substantially.

This is the approval or support of a product or idea, usually by a celebrity.

An example of a core product would be a ticket to a baseball game, while an ancillary product would be a hot dog.

Debuting in 1927, this was the title of the first full-sound film.

This Thomas Edison invention is credited as sparking the "moving picture" industry.

This company became the first Olympic sponsor in 1928 and is still a sponsor today.