Marketing Concepts Review Quiz

Name that Function! A customer does a taste test and answers questions at a grocery store.

Name this market segmentation! Kashi's targets 27-37 year olds with an Ad for GoLean Ceral

Name this segment! Apple launches the new IPad Air 2 exclusively at stores in New York city.

The 4P's, also known as the marketing mix are:

Name that Function! A post appears on Facebook discussing a 30% off sale at Kohl’s.

Name that Marketing Mix! A store sets up their Christmas display of new products in November.

Name that Marketing Mix! A local manufacturer uses Wisconsin lumber to make custom furniture.

Name this Marketing Mix! Muskego Floral adds an Online shopping site.

The thin, lightweight iPad Air is easy to store and carry around. Is this a Feature or Benefit?

The iPad Air "ultra thin" lightweight design is a product feature?

Name that Marketing Mix! Ford offers 0% financing for 5 years on new 2017 F-150s.

Name that Function! McDonald’s creates a new line of healthy breakfast wraps.