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C1 Section B Industry: Assassin's Creed III Liberation Flashcards | StudBud
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C1 Section B Industry: Assassin's Creed III Liberation
C1 Section B Industry: Assassin's Creed III Liberation
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Industry Revision
Flashcards
22 cards
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Questions
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Answers
1
How can Ubisoft be seen to be driven by the
logic of profit and power
(Curran & Seaton)?
It generally makes losses on it's games
It's independently owned
Vertically and horizontally integrated business model
It franchises it's games
2
How was the game first
announced
?
On youtube
Through gaming blogs and forums
At E3 (Electronic Entertainment Expo)
On twitter
3
AC III Liberation
was a
spin-off
to which main title from the franchise?
Assassin's Creed II
Assassin's Creed III
Assassin's Creed Origins
Assassin's Creed Brotherhood
4
What makes Ubisoft a
vertically integrated
company?
It's in-house development, publishing and distribution
It's acquisition of other game companies
It's synergy with EA
5
How has
technological convergence
been used in the
distribution
of this game?
Exclusive ACIII content unlocked if both titles purchased
Limited release of ACIII to those who buy ACIII Liberation
Convergence of two titles & platforms (simultaneous release)
Main platform game released on a hand-held device
6
How else was the game marketed to
specialised audiences
(fans of AC or core gamers?)
HD special edition available for PC and other platforms
Free limited edition DLC for pre-sales
Ubi collectables available on Ubi store
Meet the stars competition
7
Ubisoft's
independent status
allows it the creative freedom to produce games which are...
Homogenised and predictable
Derivative and stereotypical
Varied & adventurous e.g female protagonists
Creative & high quality e.g. complex open world narratives
8
What is the function of an
Official Story Trailer
?
Narrative enigmas and character introduction
To tell the whole story
To showcase gameplay capabilities
Emphasises cinematic quality
9
How does Ubisoft use
horizontal integration
to maximise profit?
Through cross-media promotion
Increases market share through acquisition of competitors
Through control of in-house marketing and distribution
Acquires studios specialising in other genres
10
How did the
Extended Reveal trailer
help to appeal to a
female
audience?
Features the crystal white PS Vita
Music with female vocalist
Romantic narrative arc
11
How did Ubisoft use
synergy
in the promotion of
ACIII Liberation
?
Cross-promotion with EA's Mass Effect
Exclusive licensing deal with Sony (PS Vita)
Merchandising deal with Funko (Pop! figurines)
Exclusive licensing deal with Microsoft (Xbox 360)
12
How does Ubisoft use
vertical integration
to maximise profit?
Owns it's own music label
Owns it's own development studios e.g. Ubisoft Montreal
Owns it's own digital distribution platforms Uplay& Ubistore
Owns its own publishing arm
13
How has Ubi used
diversification
to reach new audiences with the release of
ACIII Liberation
?
Release of game for PS3
Using a tried and tested formula
Console game made for a hand-held device (mobile market)
Franchise update with ready-made audience
14
How has Ubisoft remained an
independent
company?
Through accepting conglomerate acquisition
Challenging EA on purchase of Ubisoft shares
Through merging with other major video game companies
By rejecting take-over attempts by conglomerate Vivendi
15
What was
ACIII Liberation
the first game in the franchise to include?
A historical narrative
DLC
A PS Vita only release
A female protagonist
16
How did the
Reveal Trailer
for
ACIII Liberation
also help to boost sales of the PS Vita?
By emphasising it's affordability
AC gameplay shown through PS Vita device
Trailer featuring Vita launched at E3 (industry influencers)
17
How was the Ubisoft
youtube channel
utilised in the marketing of
ACIII Liberation
?
Audience testimonials
Developer Diaries & Inside AC Episodes
Character 360s
Trailers & Sample Gameplay
18
Who is the
Assassin's Creed
franchise published by?
Sony
EA
Activision
Ubisoft
19
How has
technological convergence
been used in the
production
of this game?
Integration of touch screen controls (mobile technology)
Interweaving narratives between two games
Merging of big budget game mechanics with mobile technology
Multiple characters to choose from other AC games
20
What did the
Extended Reveal Trailer
include as a mark of quality?
Sales figures of previous AC games
Studio emblem
Industry accolades and critical acclaim
Star names
21
What makes Ubisoft
horizontally integrated
?
It works in synergy with other companies it does not own
It's control of production, distribution and circulation
It has a number of subsidiaries
It's ownership of other video game developers e.g. Red Storm
22
Which studios worked on the game making it a
multi-national development
?
Ubisoft Paris
Ubisoft Montreal
Ubisoft San Francisco
Ubisoft Sofia
