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BTEC Applied Psychology Consumer behaviour Flashcards | StudBud

Explore/BTEC Applied Psychology Consumer behaviour

BTEC Applied Psychology Consumer behaviour

12 terms·StudBud Administration·71 plays

Quiz for BTEC applied psychology Unit 1 consumer behaviour

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Questions 12

Answers

1
Social proof is caused by normative social influence
True
False
2
What does the EEG measure?
Electrical activity
happiness
Thoughts
blood flow
3
A social norm is.....
a biological factor
picking your nose in public...uuuurrrggggghhhh
an expected way of behaving
an extrovert called Norman
4
When a person looks at the reviews of a product to choose which one to buy this is called.....
social proof
Social learning
Bandwagon effect
operant conditioning
5
TV adverts use celebrities because...
they are intelligent
they are role models
They are poor
They are friendly
6
What is neuromarketing?
part of the social approach
new marketing techniques
using drugs to sell things
using knowledge of the brain to sell things
7
What is this?
EGG
swimming hat
fMRI
EEG
8
McDonald's gives you a free cup of coffee if you buy 5. This is an example of...
bribery
classical conditioning
operant conditioning
social learning theory
9
Priming is....
preparing a surface for painting
a type of conformity
looking to others to fit in
subconsciously being influenced to respond in a certain way
10
According to social psychologists students wear Nike Airforce One because....
They are cheap
they are high quality
To fit in
They are expensive
11
Methods to try to control what people are thinking
brain laundering
brain washing
rain bashing
dirty washing
12
When McDonald's shows adverts that link it with happiness they are using
associative priming
repetitive priming
operant conditioning
semantic priming